The National Social Norms Center at Michigan State University focuses on promoting healthy behaviors and positive social change through the use of social norms interventions. We offer consultation services to organizations and communities interested in implementing social norms interventions, as well as training, survey design, and message design consultation.
The social norms approach is based on the idea that people often misperceive the attitudes and behaviors of their peers. By providing accurate information about what is truly normal or typical within a group, the approach seeks to correct these misperceptions and influence behavior in a positive direction.
Unlike traditional approaches that focus on highlighting negative behaviors or risks, the social norms approach is strengths-based. It emphasizes the positive behaviors and attitudes that are already present within a group, reinforcing these as the norm and encouraging others to follow suit.
The social norms approach has been successfully applied to a wide range of behaviors, including substance use, academic performance, sexual health, and more. Its versatility makes it a valuable tool for promoting health and well-being in diverse populations and settings.
People may have deeply ingrained misperceptions about social norms that are difficult to change. There may also be resistance from individuals who do not believe that their behavior is influenced by social norms or who feel threatened by attempts to change norms.
Accurately measuring social norms and collecting relevant data can be challenging. It may be difficult to obtain accurate information about what is truly normal or typical within a group, which is essential for designing effective interventions.
Maintaining the effects of a social norms intervention over time can be challenging. Norms can shift back to previous patterns if interventions are not sustained or if there are other factors that reinforce the old norms.
Social norms are influenced by a variety of contextual factors, such as cultural norms, media influences, and peer pressure. These factors can complicate efforts to change norms and may require a multi-faceted approach.
Working with the National Social Norms Center offers a unique opportunity to approach challenging issues in a new way, drive positive change and make a lasting impact. By partnering with the NSNC, you can tap into cutting-edge research and expertise in social norms theory to design innovative interventions that promote health, safety, and well-being. Our collaborative approach ensures that your project benefits from a wealth of knowledge and experience, maximizing its effectiveness and sustainability. Together, we can challenge misconceptions, inspire behavioral change, and create a brighter, healthier future for all.
By partnering with the NSNC, you can tap into cutting-edge research and expertise to design innovative interventions that promote health, safety, and well-being. Here’s how to get started.
Our mission is simple yet profound: to empower communities, organizations, and individuals to understand their norms, embrace healthy behaviors and drive positive change.
