This page was rebuilt in 2026. The original text was not preserved; the content below is based on the sources listed at the end.

This page was part of the Center’s Consulting section. Its original text was not preserved. The Center’s FAQ answers the question of training resources as follows:

Are there training resources available for social norms marketing program personnel?

See our For Practitioners section for websites related to social norms marketing or substance abuse prevention.

Some written materials on social norms marketing programs are:

The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. (2003). Wesley Perkins (Editor), Jossey-Bass, San Francisco.

A Guide to Marketing Social Norms for Health Promotion in Schools and Communities(2005), Michael Haines, Wesley Perkins, Richard Rice and Gregory Baker.

Sources