Message Development and Implementation
Develop a messaging strategy that aims to correct misperceptions and promote healthier behaviors based on the data collected. Implement the campaign across various channels to reach a wide audience.
Monitoring and Evaluation
Continuously monitor your campaign’s effectiveness through surveys, interviews, and other feedback mechanisms. Evaluate the impact of your campaign by comparing pre-campaign and post-campaign data on perceptions and behaviors. Make adjustments to the campaign as needed and to inform future social norms campaigns. An iterative process.
Source: Start a Campaign.