Looking to implement a social norms intervention with your population? Let’s get started.
Conducting thorough research to understand your target audience’s perceptions and behaviors. Identify the social norms that are driving these behaviors and determine if there are any misperceptions that need to be corrected.
Develop a messaging strategy that aims to correct misperceptions and promote healthier behaviors based on the data collected. Implement the campaign across various channels to reach a wide audience.
Continuously monitor your campaign’s effectiveness through surveys, interviews, and other feedback mechanisms. Evaluate the impact of your campaign by comparing pre-campaign and post-campaign data on perceptions and behaviors. Make adjustments to the campaign as needed and to inform future social norms campaigns. An iterative process.
