Join health communication experts from the National Social Norms Center to discuss COVID-19 campaign approaches and harm reduction strategies for college campuses. These experts have partnered with their universities to assist with the development of risk reduction messages for a primary audience of undergraduate students. The focus of the discussion is on theory-driven, evidence-based strategies and principles for campaign message development. This webinar was designed for people who are working on COVID-19 messaging for their respective college campuses. The experts provide an overview of key issues and strategies to consider in your efforts, and then spend time answering questions.