The social norms marketing approach has been used in a variety of contexts to alter problematic behaviors that are believed to occur at least in part as a consequence of misperceived norms. Behavior change occurs by correcting the misperception that leads some individuals to engage in non-normal behavior because they believe it to be normal. [...]
The social norms approach (SNA) to changing problematic behaviors has been in use for roughly 30 years. SNA has been applied to a variety of unhealthy behaviors (e.g., seatbelt nonuse, smoking, drinking, marijuana use, bullying, sexual assault, etc.) with diverse populations ranging from elementary school pupils to adults, administered as interventions at the personal, group, [...]
Check out NSNC in the news about our efforts to reduce high-risk drinking among students! Study: MSU campaign helped reduce high-risk drinking among students How MSU helped reduce high-risk drinking among students Myth-busting ads cut high-risk college student drinking How MSU helped reduce high-risk drinking among students
As institutions work to adapt to the COVID-19 global pandemic, there has been a lot of discussion around the utility of using a social norms approach to encourage people to use protective behaviors in mitigating the spread of the virus. Below are some resources to reference in working to create an effective social norms campaign [...]
The social norms marketing approach (SNMA) assumes that most individuals tend to conform to the perceived norms of the social groups in which they belong, but that in actuality these norms are often misperceived. This approach asserts that in situations concerning high-risk health behaviors (such as excessive drinking on college campuses), designing a social norms [...]
Creating a high quality social norms message can be a more complex process than it seems. Luckily, the National Social Norms Center is here to walk you through everything you need to know! This guide provides a checklist of 9 essential features of a good social norms message. You should use this as a reference [...]
In our final chapter of the Sampling Demonstration Series, Dr. Larry Hembroff explains how we handle the daunting scenario of samples choosing not to respond. Over the years, there has been a decline in response rates. Can we only get accurate data from large samples? What do we do when we have a low response [...]
Welcome to Chapter 3 of the National Social Norms Center’s informational series on sampling for your social norms campaign! In the previous chapter, you learned how to use SPSS to generate four convenience samples for the purpose of seeing how representative they were of what you already knew was true of your population. When you [...]
Welcome to chapter 2 of the National Social Norms Center’s informational series on sampling for your social norms campaign! In this chapter, you’ll learn the skills needed to generate a convenience sample using your survey data within the SPSS data analysis software. Sometimes due to issues such as time restraints, cost, or complexity, we aren’t [...]
All good social norms campaigns come from good data, but how can we be so sure that we have good data? In a new four-part series, Dr. Larry Hembroff gives us the run down of good sampling techniques and how to apply this to the popular data analysis software, SPSS. In this first installment of [...]
