Binge Drinking

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Positive Deviance

Who does well in groups where unhealthy behaviors are the norm? One frequent concern about the social norms approach is, “what if the majority of a population engages in the unhealthy behavior?” In social norms marketing, we believe that there’s always a positive norm that can be highlighted: for example, even if the majority of [...]

By | June 26th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Norms|Comments Off on Positive Deviance

An Important Review Article

Cronce and Larimer, from the University of Washington, offer a review of the efficacy of individually-focused interventions to prevent risky drinking and associated negative consequences among college students. Title Individual-focused approaches to the prevention of college student drinking Abstract Alcohol consumption is prevalent among college students and can become problematic for some. Numerous randomized controlled trials have evaluated the efficacy [...]

By | June 15th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on An Important Review Article

Empowering or Patronizing?

One of the underlying principles of social norms marketing is expressed by PIE:  messages should be Positive, Inclusive and Empowering. A study of social marketing to "...minimise the harm from alcohol consumption" suggests that many social marketing approaches may be patronizing rather than empowering. What messages does social marketing advertising send? A content analysis of advertisements aiming to [...]

By | June 10th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Marketing|Comments Off on Empowering or Patronizing?

Is the Internet an Effective Intervention Tool?

This systematic review, published in Alcohol and Alcoholism, suggests that the internet is more effective than print-based interventions but less effective than face-to-face interventions for binge drinking among college students. The title links to the full article. The Use of the Internet for Prevention of Binge Drinking Among the College Population: A Systematic Review of [...]

By | June 10th, 2015|Alcohol, Binge Drinking, College students, How To, Literature|Comments Off on Is the Internet an Effective Intervention Tool?

Perceived Peer Norms Related to Binge Drinking for Hispanic Youth

Here's a summary of an interesting presentation slated for November 1, 2015, at the 143rd annual meeting of the American Public Health Association in Chicago: Background: Hispanic adolescents are at increased risk for alcohol use and binge drinking. Research is needed to more thoroughly understand the variables involved with such high rates of alcohol use. The present [...]

By | June 8th, 2015|Binge Drinking, Literature, Social Norms|Comments Off on Perceived Peer Norms Related to Binge Drinking for Hispanic Youth

How much should we worry about powdered alcohol?

Here's some useful information about powdered alcohol (Palcohol) from Kristen Kidd Donovan, MPH, the very experienced Assistant Director of Substance Abuse Prevention for the Wellness Center at Virginia Commonwealth University: In an informal email, Kristen wrote: I spent some time this week wrapping my head around this problem, and I'm ready to cross it off [...]

By | May 22nd, 2015|Alcohol, Binge Drinking, News|Comments Off on How much should we worry about powdered alcohol?

Where do I rank?

This interesting small experiment randomly assigned 101 U.K. college students with excessive drinking to one of four conditions. In each condition, the students received one message a week for four weeks. The messages varied by condition: official alcohol consumption guidelines  how their consumption compared to official guidelines how their consumption compared to the sample mean where their [...]

By | May 13th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on Where do I rank?

Reaching Students Where They Live: On Line

We mentioned our Google Scholar alert for "normative misperceptions" in a previous post about a paper that was interesting but not directly relevant. Here is a prime example of the opposite result from our alert: a paper that is interesting and directly relevant. From the Department of Psychiatry and Behavioral Sciences at the University of [...]

By | May 5th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on Reaching Students Where They Live: On Line

Bystander Skills in Risky Drinking Situations

Bystander Training for Drinking Situations among College Students How can bystanders become rescuers? Bystander training programs help give individuals skills and confidence to intervene in risky situations like sexual violence, bullying, drug overdoses, and drunk driving. However, people intervening often face dilemmas in balancing concern for the safety of others with maintaining their own social [...]

By | May 4th, 2015|Alcohol, Binge Drinking, College students, How To, Literature|Comments Off on Bystander Skills in Risky Drinking Situations