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Positive Deviance

Who does well in groups where unhealthy behaviors are the norm? One frequent concern about the social norms approach is, “what if the majority of a population engages in the unhealthy behavior?” In social norms marketing, we believe that there’s always a positive norm that can be highlighted: for example, even if the majority of [...]

By | June 26th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Norms|Comments Off on Positive Deviance

Substance Use Screening Tools Database

Do you want to learn more about the population you work with? Many college health professionals want to better understand the attitudes and behaviors of the students they work with, so they can design effective interventions and social marketing campaigns. There are a huge number of existing questionnaires that are designed to measure all kinds [...]

By | June 22nd, 2015|Alcohol, College students, How To|Comments Off on Substance Use Screening Tools Database

“Positive” Or “Negative” Advertising?

We were recently challenged to address a seemingly simple question. However, as with most questions worth asking, the seeming simplicity is deceptive. Here's the question and how we addressed it. Is “positive” advertising better than “negative” advertising? To answer this question, we have to consider a number of variables, including domain, audience, focus and purpose. Domain: [...]

By | June 16th, 2015|Alcohol, College students, How To, Literature, Social Marketing|Comments Off on “Positive” Or “Negative” Advertising?

An Important Review Article

Cronce and Larimer, from the University of Washington, offer a review of the efficacy of individually-focused interventions to prevent risky drinking and associated negative consequences among college students. Title Individual-focused approaches to the prevention of college student drinking Abstract Alcohol consumption is prevalent among college students and can become problematic for some. Numerous randomized controlled trials have evaluated the efficacy [...]

By | June 15th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on An Important Review Article

Alcohol Outlet Density, Norms and Alcohol Use Disorder

Using a general population sample from New York City, these researchers estimated the separate and combined effects of alcohol outlet density and perceived social norms on alcohol use disorder, controlling for confounding factors. Title The roles of outlet density and norms in alcohol use disorder Abstract Background. Alcohol outlet density and norms shape alcohol consumption. [...]

By | June 15th, 2015|Alcohol, Literature, Social Norms|Comments Off on Alcohol Outlet Density, Norms and Alcohol Use Disorder

Perceived Lack of Control Over Live Outcomes Related to Alcohol Use

A small survey study with a convenience sample of college students. Title Control and Alcohol Problem-Recognition Among College Students Abstract Objective: This study examined negative control (i.e., perceived lack of control over life outcomes) and need for control as predictors of alcohol-problem recognition, evaluations (good/bad), and expectancies (likely/unlikely) among college students. The study also explored [...]

By | June 15th, 2015|Alcohol, College students, Literature|Comments Off on Perceived Lack of Control Over Live Outcomes Related to Alcohol Use

Review of Social Marketing Literature

This review of scientific literature on social marketing was done with special reference to alcohol and substance abuse: Title Social marketing, the key for dealing with social pathology especially alcohol and substance abuse Abstract Social marketing tries to affect the social behavior of the target audience in a way that is beneficial to the society [...]

By | June 15th, 2015|Alcohol, Literature, Social Marketing|Comments Off on Review of Social Marketing Literature

Unplugged — European Style Prevention

Unplugged is "an effective school-based program for the prevention of substance use among adolescents" implemented in several European countries and containing a social norms component. We give you the Preface to "Eudap Final Technical Report n.1." Preface EU-Dap, the European Drug Addiction Prevention trial, is a multicenter study implemented by nine partners from seven different European [...]

By | June 15th, 2015|Alcohol, How To, Literature, Social Norms|Comments Off on Unplugged — European Style Prevention

Empowering or Patronizing?

One of the underlying principles of social norms marketing is expressed by PIE:  messages should be Positive, Inclusive and Empowering. A study of social marketing to "...minimise the harm from alcohol consumption" suggests that many social marketing approaches may be patronizing rather than empowering. What messages does social marketing advertising send? A content analysis of advertisements aiming to [...]

By | June 10th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Marketing|Comments Off on Empowering or Patronizing?