Welcome to the new National Social Norms Center!
Linking best evidence with practice to promote effective social norms marketing campaigns to improve health on college campuses and beyond.
The National Social Norms Institute has moved! We are now the National Social Norms Center at Michigan State University.
Please excuse our dust as we make this transition and this website is updated over the next few months.
New to social norms? Click here for an overview of the theory & techniques
Keep an eye on our BLOG POSTS for latest information related to social norms
That’s the number of U.S. undergraduate students who participated in the
Spring 2016 National College Health Assessment survey.
PERCEPTION vs. REALITY
Some interesting items came out of that study. Flip the cards below to see the difference between perception and reality among college students.
U.S. college students think other students consumed 4.99 drinks the last time they partied or socialized
REALITY3.11 is the actual mean number of alcoholic drinks U.S. college students consumed the last time they partied or socialized
College students perceive that 14.6% of their college peers smoke cigarettes daily
REALITYThe reality is that nationally, only 2.2% of college students report that they smoke cigarettes daily
College students perceive that only 8.6% of their peers have never used marijuana
REALITYNationally, 60.3% of college students report that they have never used marijuana
That is the question -- to which we usually answer YES, if the norm is [...]
As in other studies of "bystander behavior," this study found that children were more likely [...]
Early Bird Registration Deadline extended to Friday, July 10, 2015 Ninth Annual National Conference on [...]
Instead of using scare tactics or stigmatizing messages, the social norms approach
steers people towards healthy behavior by letting
them know it’s the normal thing to do.
If you want to tell people the truth, make them laugh, otherwise they’ll kill you.
~ Oscar Wilde, writer and poet