Social Norms Intervention Guides

Social Norms Guidebook: A guide to implementing the social norms approach in the UK

A Guide to Marketing Social Norms for Health Promotion in Schools and Communities

The Main Frame: Strategies for Generating Social Norms News

The Center for Health & Safety Culture

Other Resources for Designing a Social Norms Intervention

Alcohol Education Project at Hobart and William Smith Colleges compiles a variety of social norms resources related to alcohol and other drugs (higher education and youth)

Bacchus Network is a network of collegiate peer educators (higher education)

Center for Problem-Oriented Policing features social norms marketing as a response to underage drinking (Community resource)

European Social Norms Institute promotes the social norms approach across Europe.

Florida State University’s Real Project does social norms marketing programs to prevent alcohol abuse among students.

Hobart and William Smith Colleges has a collection of Social Norms Surveys Online, on a variety of health and safety issues in youth and college students

Hobart and William Smith Colleges offers a collection of information and resources on Youth Health and Safety

UVa Stall Seat Journal_End of Year

UVa Stall Seat Journal Volume 13, Issue 16

Maine Community Youth Assistance Foundation works with high school students on social norms marketing for substance use prevention (Youth resource)

Massachusetts Technical Assistance Partnership for Prevention offers a Social Norms Gallery for youth-targeted substance use prevention campaigns.

Michigan State University features social norms campaign materials, including posters, flyers, newspaper ads, and table tents.

The Center for Health & Safety Culture promotes social norms projects that address a wide variety of health and social issues, based on its Positive Community Norms Framework

Mothers Against Drunk Driving (parent resource)

International Center for Alcohol Policies offers a variety of resources on alcohol issues and policies around the world, including a social norms marketing module

The Partnership at   – mainly for parents who are worried that their children might start using substances, or are currently using. (parents)

Partnership at Community Education features resources for community- or web-based education programs for addressing youth substance use, aimed at parents, coaches, and other community-based professionals.

PEER Services runs high school-based social norms marketing programs to prevent youth substance use. (Youth resource)

Social Norms Consultation offers technical assistance for applying social norms to substance use and other health and social issues (practitioner resources)

Student Affairs Administrators in Higher Education has a focus area on alcohol and drug abuse and violence prevention.  (Higher education resource)

Students Against Destructive Decisions (SADD)

The Substance Abuse and Mental Health Services Administration (SAMHSA)’s 2013 Environmental Strategy Fidelity Assessment Report  for practitioners planning social norms marketing and other alcohol reduction interventions

SAMHSA’s Guide to Evidence-Based Practices (EBP) on the Web:

SAMHSA’s National Registry of Evidence-Based Programs and Practices: