Montana Social Norms Project

Youth Tobacco Use Prevention Pilot Project

Project Description and Objective

To delay the onset of youth tobacco use and encourage discontinuance of youth tobacco use in selected pilot counties in Montana (Missoula, Ravalli, Lake, Flathead, Granite, Mineral and Sanders counties). The target audience consists of youth 12-17 years of age in the target counties.

Marketing Methods Employed

Television, radio, billboards posters, promotional items and computer screensavers.

Project Director

Dr. Jeff Linkenbach
Montana Social Norms Project
Montana State University - Bozeman
P.O. Box 170520
Bozeman, MT 59717-0520
(406) 994-7873

Further Information

http://www.mostofus.org/
Contains a brief description (see "Current Campaigns") of the Youth Tobacco Use Prevention Pilot Project as well as other ongoing social norm campaigns currently underway in Montana.

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