2004 Social Norms Conference will be held July 21-23 in Chicago, Illinois.
The preliminary conference schedule is available here, as well as in PDF format.
Complete information regarding conference registration is available here in PDF format, as well as on the web site of The BACCHUS and GAMMA Peer Education Network, our conference co-sponsor. You may also conveniently register online for the conference at the BACCHUS and GAMMA web site.
University of North Carolina's 2 Out of 3 .00 BAC Social Norm Campaign has documented positive impact. Read excerpts from the report.
Evanston Township High School Postive outcome data has now been reported!
Harvard Study of Social Norms Deserves "F" Grade for Flawed Research Design
An opinion piece issued by H. Wesley Perkins and Jeffrey Linkenbach
Social Norms is Effective: Wechsler Study Flawed A response issued by Michael Haines.
H. Wesley Perkins Notes Serious Flaws in Recent Harvard Study A press release.
A Response to "A National Evaluation of Social Norms Marketing Interventions" A critique issued by Alan Berkowitz, Ph.D.
An Interview with William DeJong, Ph.D. Dr. DeJong shares his perspective on the social norms approach and the status of the evidence for it.
Oops! Papers Retract MOST of Us Story (9/2003) An op-ed by Jeff Linkenbach defending Montana's MOST of Us social norms campaigns. "The Associated Press has publicly retracted the misinformation printed in recent headlines, and an opportunity exists to further correct this misperception and set the record straight..."
The Social Norms Approach: A Handbook (1/2003) Information about the recently published volume on the social norms approach edited by Dr. H. Wesley Perkins. This volume contains numerous articles and case studies about effective social norms interventions in college, high school, community, and state-wide settings.
The Sixth Annual National Conference on the Social Norms Model was held July 16-18, 2003, in Boston MA...
Session Schedule Information for the conference is available here.
The Main Frame: Strategies for Generating Social Norm News (read online) (10/21/02) is the first easy-to-use resource designed to provide social norms practitioners with practical advice on generating news coverage and positively influencing the public discussion of health and safety issues. (This is a pdf file that will open in a new window.)
Montana's Most of Us Are Tobacco Free (10/01/02) social norm campaign reports success in its intervention targeting youth initiation of smoking.
University of Wisconsin-Oshkosh's You Know You Want To... (9/18/02) campaign reports a 33% decline in the number of students who report smoking.
A Report of the 5th Annual National Conference on the Social Norms Model (9/25/02) Provides an overview of many of the key sessions and findings presented at the Fifth Annual National Conference on the Social Norms Model held July 10-12, 2002 in Philadelphia, Pennsylvania.
National College Health Assessment: Spring 2001 (8/27/02) findings again reveal student norms of moderation and safety.
Harvard School of Public Health College Alcohol Study Surveys (8/20/02) confirm that most students drink moderately, if at all.
Looking for the Guardians of Truth: An Interview with Malcolm Gladwell About Social Norms (8/12/02) Conducted at the National Conference on the Social Norms Model.
USA Today (5/28/02) reports that "Social Norming may be strategy for good behavior."
The NIAAA Task Force Report on College Drinking (4/09/02) notes the effectiveness of the social norms approach. Read selected press reactions to the report.
The New York Times Magazine (12/9/01) selected Social Norms as one of the "80 ideas that shook the world (or at least jostled it a little) in 2001."
Norms of Moderation & Safety: College Students & Alcohol (10/22/01) Recent national data from the National College Health Assessment, the Core Survey and Monitoring the Future confirm that the majority of college students are safe and moderate drinkers.
DCP SAFE Alcohol and DCP SAFE Tobacco (10/12/01) interventions addressing high school students have just reported new positive outcome data.
Creating Social Norms Media (9/19/01) A guide for creating effective social norms media.
The National Social Norms Resource Center is affiliated with The BACCHUS and GAMMA Peer Education Network, a leading student health and safety organization serving college students.