Whether you're a health communication practitioner or a researcher, the CDC has excellent resources on its website. The CDC’s Health Communication Science Digest helps you keep up with new publications on health communication and social marketing. Monthly digests are selected for quality and relevance. There is also a cumulative listing that makes it easy to search through [...]
The CDC publishes the Health Communication Science Digest (HCSD) electronically every month. We noted that the November issue highlights several articles related to" health communication intervention design and evaluation." Here is the monthly email from the CDC's Associate Director for Communication Science, summarizing the November issue of the HCSD. Dear colleagues, The November issue of Health [...]
2019 UPDATE: We now have a series of explainer videos that explore this topic more thoroughly. You can find them here. I’ve been doing some investigating of this question. What follows is a very un-academic and incomplete summary of information from a few articles and web sites. Using a Google Scholar search for "survey response rates" articles published [...]
Campus orientation tours, backpacks filled with shiny new binders, freshly minted course syllabi: For students, a new school year is a time of optimism, excitement and new experiences. Unfortunately, it can also be a time of increased risky alcohol behavior, especially for first-year students. Freedom from parental supervision, socializing with peers who can legally purchase [...]
How do you create a great social norms marketing message? Whether it’s a poster, a social media post, or a radio spot, here’s a simple trick (compliments of Michael Haines) to crafting social norms messages that will resonate with your intended audience: Make a PIE. Positive: Focus on desired behaviors that the intended population already [...]
