AKeller

About Adrienne Keller

Adrienne Keller was Research Director of the National Social Norms Institute at the University of Virginia and is now retired. Any questions or comments can be directed to nsnc@msu.edu.

Health Communication Intervention Design and Evaluation

The CDC publishes the Health Communication Science Digest (HCSD) electronically every month. We noted that the November issue highlights several articles related to" health communication intervention design and evaluation." Here is the monthly email from the CDC's Associate Director for Communication Science, summarizing the November issue of the HCSD. Dear colleagues, The November issue of Health [...]

By |2017-04-06T16:35:14-04:00December 2nd, 2014|How To, Literature|Comments Off on Health Communication Intervention Design and Evaluation

CHSN Flu Tracking Nov. 22

In the week 9 report of influenza activity on campuses in the College Health Surveillance Network, 10 of 14 schools report 1 or more influenza-like illness cases. One school in the Midwest region had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. The graphic above shows ILI visits, both as an [...]

By |2017-04-06T16:35:14-04:00November 28th, 2014|CHSN, CHSN Flu Tracking|Comments Off on CHSN Flu Tracking Nov. 22

CDC: 1 of 3 Adults Drinks Excessively

College students are not the only population making the news for alcohol use. A new report by the Centers for Disease Control and Prevention found that nearly 1 in 3 adults in the U.S. drinks excessively (see definitions below). In contrast, around 1 in 30 adults meets the diagnostic criteria for alcohol dependence. Let’s put [...]

By |2017-04-06T16:35:14-04:00November 24th, 2014|Alcohol, Binge Drinking, Literature, News|Comments Off on CDC: 1 of 3 Adults Drinks Excessively

CHSN Flu Tracking Nov. 15

In the week 8 report of influenza activity on campuses in the College Health Surveillance Network, 10 of 13 schools report 1 or more influenza-like illness cases. One school in the Midwest and one in the Southern region had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. The graphic above shows [...]

By |2017-04-06T16:35:14-04:00November 20th, 2014|CHSN, CHSN Flu Tracking|Comments Off on CHSN Flu Tracking Nov. 15

New References That Caught Our Interest

Ah, the advantages of Google Scholar Alerts. Here are some of the articles on social norms studies (mostly alcohol and other substance use; one on water conservation) that look interesting and relevant that have come our way in the last couple of weeks by way of our Google Scholar alerts: Alcohol mixed with energy drinks [...]

By |2017-04-06T16:35:14-04:00November 13th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on New References That Caught Our Interest

CHSN Flu Tracking Nov. 8

In the week 7 report of influenza activity on campuses in the College Health Surveillance Network, 9 of 12 schools report 1 or more influenza-like illness cases. One school in the Midwest and one in the Southern region had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. The graphic above shows ILI [...]

By |2017-04-06T16:35:15-04:00November 13th, 2014|CHSN, CHSN Flu Tracking|Comments Off on CHSN Flu Tracking Nov. 8

Reality vs Perception: Not Just for Alcohol

The ACHA-NCHA Spring 2014 data reveals just how prevalent misperceptions about substance use are among college students. With a sample of 79,266 students from 14o schools, the ACHA-NCHA provides a glimpse into the perceptions and reality for college students in the USA. The long established wording for asking questions about perception has been to use the phrase [...]

By |2017-04-06T16:35:15-04:00November 12th, 2014|News, Social Norms|Comments Off on Reality vs Perception: Not Just for Alcohol

Alcohol Marketing, Young People’s Drinking, Social Norms

Two interesting studies: Alcohol Marketing and Young People's Drinking: The Role of Perceived Social Norms Ph.D. Dissertation by Gerard Hastings, University of Stirling Abstract: There has been substantial scientific debate about the impact of alcohol marketing on consumption. Relying mainly on econometric studies, the alcohol industry has traditionally maintained that alcohol marketing does not influence consumption, [...]

By |2017-04-06T16:35:15-04:00November 12th, 2014|Alcohol, College students, Literature, Social Norms|Comments Off on Alcohol Marketing, Young People’s Drinking, Social Norms

What is an acceptable survey response rate?

2019 UPDATE: We now have a series of explainer videos that explore this topic more thoroughly. You can find them here. I’ve been doing some investigating of this question. What follows is a very un-academic and incomplete summary of information from a few articles and web sites. Using a Google Scholar search for "survey response rates" articles published [...]

By |2019-08-15T12:31:47-04:00November 12th, 2014|How To, Literature|Comments Off on What is an acceptable survey response rate?

CHSN Flu Tracking Nov. 1

In the week 6 report of influenza activity on campuses in the College Health Surveillance Network, 12 of 15 schools report 1 or more influenza-like illness cases. One school in the Northeast and one in the Southern region had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. The [...]

By |2017-04-06T16:35:15-04:00November 7th, 2014|CHSN, CHSN Flu Tracking|Comments Off on CHSN Flu Tracking Nov. 1
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