The Effectiveness of Social Norms: Tobacco

The social norms approach has also been used to address tobacco use, not only in colleges and universities, but in high schools and in one statewide application as well.

Examples of effective projects include:
  • University of Wisconsin-Oshkosh — 33% Reduction in students who report smoking
  • DeKalb & Sycamore High Schools — 30% Reduction in last 30-day use
  • Evanston Township High School — 25% Reduction in last 30-day use
  • Montana Most of US — Significant reductions in uptake among 12-17 year-olds

(For further information on these projects, see the Case Studies section of this web site.)

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