Monthly Archives: December 2018

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Let Them Be The Boss: Helping Students Make Informed Choices Through Social Norms

No one likes being told what to do. College students, especially, finding their independence for the first time, are not a fan of hearing what they should be doing. After all, everyone has the right to make a choice for themselves. So, it gets tricky when the choices we see students making turn out to [...]

By |2018-12-26T06:58:58-05:00December 26th, 2018|Alcohol, Binge Drinking, College students, Social Norms|Comments Off on Let Them Be The Boss: Helping Students Make Informed Choices Through Social Norms

5 Tips to a Successful Social Norms Campaign

Are you developing messages for a social norms campaign? Here are 5 quick tips to keep in mind when building a message. Create a brand. Norms campaigns work well when they have a recognizable brand. Consistent logos, color schemes, and post activity can help your campaign stand out and become familiar among your audience. Sometimes [...]

By |2019-08-01T17:18:49-04:00December 4th, 2018|Social Norms|Comments Off on 5 Tips to a Successful Social Norms Campaign