The May issue of Health Communication Science Digest (HCSD or Digest) is now available at
This month in the Digest several authors report on health literacy initiatives (Duren-Winfield, et al.; Meppelink & Bol; Nouri & Rudd; Yamashita & Kunkel). Health communication campaigns and/or interventions, some yielding evidence of behavior change, are also detailed (Knowlden, et al.; Schwinn, et al.; Willoughby & Furberg).
Health message design considerations (Asbeek Brusse, et al.; King; Long, et al.; Nelson, et al.; Oh & Sundar), including the role of “audience engagement” (Colliander, et al; Diez-Canseco, et al.), are the focus of many writers. New media, health, and adult audience segments are examined in three studies (Hall, et al.; Hill, et al.; Kammerer, et al.).
Several studies explore emerging topics including scientific uncertainty and risk-reducing behaviors (Kim, et al.), cross-platform synergies for message efficacy (Lim, et al.), communicative social capital (Matsaganis & Wilkin), and the impact of mixed-message blogs on HPV vaccine related beliefs (Nan & Daily).
Please remember that you can access all issues of the “Health Communication Science Digest” series online via the searchable Health Communication Science Digest Archive.
We hope that you find the Health Communication Science Digest useful and invite you to provide us with feedback for improvement. Please send us articles that you would like to share with others—articles you or your colleagues have published or found useful.
Doğan Eroğlu
Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention, Atlanta, GA
