Literature

/Literature

Bystander Skills in Risky Drinking Situations

Bystander Training for Drinking Situations among College Students How can bystanders become rescuers? Bystander training programs help give individuals skills and confidence to intervene in risky situations like sexual violence, bullying, drug overdoses, and drunk driving. However, people intervening often face dilemmas in balancing concern for the safety of others with maintaining their own social [...]

By | May 4th, 2015|Alcohol, Binge Drinking, College students, How To, Literature|Comments Off on Bystander Skills in Risky Drinking Situations

Social Marketing Campaigns for Minimizing Alcohol Harm

Six key ingredients can increase success Social marketing uses conventional marketing tools and techniques with the aim not of making profit, but of promoting individual and group behavior changes that reap health or social benefits. There are 6 key elements in the social marketing approach that work best when used all together. A new literature [...]

By | April 6th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Marketing, Social Norms|Comments Off on Social Marketing Campaigns for Minimizing Alcohol Harm

Parents Who Supply Teens with Alcohol

Audience segmentation to create more effective prevention messages A recent Australian study found several clues to understand what motivates parents to provide alcohol to their underage children: They want their child to fit in with other kids They want to be the child’s “friend” as well as a parent (the “cool” parent) They see it [...]

By | March 20th, 2015|Alcohol, Literature, News, Social Marketing, Social Norms|Comments Off on Parents Who Supply Teens with Alcohol

Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question

Do problem drinkers self-select into fraternities and sororities? College students affiliated with Greek letter organizations (e.g., fraternities and sororities) are more likely to drink within the past month than unaffiliated students (B = 0.73, p < 0.01), according to a recent analysis of National College Health Assessment (NCHA) data (Foster et al., 2014). The question [...]

By | March 16th, 2015|Alcohol, Binge Drinking, College students, Literature, News, Social Norms|Comments Off on Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question

Asking Sensitive Survey Questions

How does survey format affect college students' willingness to answer sensitive questions? Kays, K., Gathercoal, K., & Buhrow, W. (2012). Does survey format influence self-disclosure on sensitive question items?. Computers in Human Behavior, 28(1), 251-256. This study compared web-based versus paper-based survey of the National College Health Assessment (NCHA). A sample of college students rated each [...]

By | February 23rd, 2015|How To, Literature|Comments Off on Asking Sensitive Survey Questions

Brief Alcohol Intervention is Effective in Mandated Students

Heavy drinking and alcohol-related problems are reduced through BASICS program A new randomized controlled trial has found that undergraduate heavy drinkers, whether mandated or volunteer to participate in the BASICS (Brief Alcohol Screening and Intervention for College Students) program, have fewer drinks weekly and fewer alcohol-related problems, compared to a control group. Even 12 months after the intervention, [...]

By | February 13th, 2015|Alcohol, College students, How To, Literature, News|Comments Off on Brief Alcohol Intervention is Effective in Mandated Students

New Meta-Analysis of Social Norms Interventions

Ever wonder which type of social norms intervention is most effective for reducing risky alcohol use in college students? The Cochrane Library has just updated a 2009 review with a new meta-analysis titled “Social norms information for alcohol misuse in university and college students.” It examined a range of interventions, such as personalized normative feedback (face-to-face, [...]

By | February 9th, 2015|Literature, News, Social Norms|Comments Off on New Meta-Analysis of Social Norms Interventions

CDC’s Great Tools for Social Marketing and Health Communication

Whether you're a health communication practitioner or a researcher, the CDC has excellent resources on its website. The CDC’s Health Communication Science Digest helps you keep up with new publications on health communication and social marketing. Monthly digests are selected for quality and relevance. There is also a cumulative listing that makes it easy to search through [...]

By | December 23rd, 2014|How To, Literature|Comments Off on CDC’s Great Tools for Social Marketing and Health Communication

Health Communication Intervention Design and Evaluation

The CDC publishes the Health Communication Science Digest (HCSD) electronically every month. We noted that the November issue highlights several articles related to" health communication intervention design and evaluation." Here is the monthly email from the CDC's Associate Director for Communication Science, summarizing the November issue of the HCSD. Dear colleagues, The November issue of Health [...]

By | December 2nd, 2014|How To, Literature|Comments Off on Health Communication Intervention Design and Evaluation

CDC: 1 of 3 Adults Drinks Excessively

College students are not the only population making the news for alcohol use. A new report by the Centers for Disease Control and Prevention found that nearly 1 in 3 adults in the U.S. drinks excessively (see definitions below). In contrast, around 1 in 30 adults meets the diagnostic criteria for alcohol dependence. Let’s put [...]

By | November 24th, 2014|Alcohol, Binge Drinking, Literature, News|Comments Off on CDC: 1 of 3 Adults Drinks Excessively