Adrienne Keller, Ph.D., Research Director, National Social Norms Institute I recently had the opportunity to think about what I considered the essential ingredients to reach college students about health issues. First of all, I realized that my thoughts immediately went to health education and health promotion1 rather than personal clinical information. Secondly, four thoughts came very [...]
Social norms marketing campaigns are often designed to reach an entire “population”: all the students in a college or school, all the members of a community, all the workers in a company. This is an efficient and effective way to address common misperceptions and begin a cultural change in regards to a health or risk [...]
In the week 22 report of influenza activity on campuses in the College Health Surveillance Network, all 12 schools report 1 or more influenza-like illness cases. One school in the South and one in the Midwest had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. The graphic above shows [...]
In the week 21 report of influenza activity on campuses in the College Health Surveillance Network, 9 of 10 schools report 1 or more influenza-like illness cases. One school in the Northeast and one in the South had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported [...]
Audience segmentation to create more effective prevention messages A recent Australian study found several clues to understand what motivates parents to provide alcohol to their underage children: They want their child to fit in with other kids They want to be the child’s “friend” as well as a parent (the “cool” parent) They see it [...]
Do problem drinkers self-select into fraternities and sororities? College students affiliated with Greek letter organizations (e.g., fraternities and sororities) are more likely to drink within the past month than unaffiliated students (B = 0.73, p < 0.01), according to a recent analysis of National College Health Assessment (NCHA) data (Foster et al., 2014). The question [...]
In the week 20 report of influenza activity on campuses in the College Health Surveillance Network, all 12 schools report 1 or more influenza-like illness cases. One school in the Northeast had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. The graphic above shows ILI visits, both [...]
In the week 19 report of influenza activity on campuses in the College Health Surveillance Network, 13 of 14 schools report 1 or more influenza-like illness cases. One school in the Northeast and two in the South had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. [...]
What makes an intervention a "social norms intervention"? [youtube=https://www.youtube.com/watch?v=4KuMY2lBykk&feature=player_profilepage] This Weight Watchers commercial is a good example of social norms marketing, because it uses most of the following inter-related elements: Working with current, accurate and relevant data about the reality and perceptions of your intended audience; Following a social marketing development process that includes members [...]
