Social Marketing

The Social Marketing Institute

Director: Alan Andreason

The Social Marketing Institute was created to advance the science and practice of social marketing. Social marketing is the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well being and that of society. This is an excellence resource for those wishing to learn more about all aspects of theory and application of social marketing.

Contents of this site include:

  • Successful Social Marketing Interventions
  • Selected Papers
  • Social Marketing Conference Proceedings
  • Related Sites

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©2001 The National Social Norms Resource Center