National Social Norms Resource Center
Social Science Research Institute
Northern Illinois University
Dekalb, IL. 60115
815.753.9745
[email protected]
Biographical Information
Richard Rice, MA., is Coordinator of Information and Education at the National Social Norms Resource Center, which provides consultation and resources to individuals and agencies attempting the implement the social norms approach to health promotion. He is currently a member of the Editorial Advisory Board of The Report on Social Norms, and has been a consultant to, and grant reviewer for, a number of state agencies using the social norms approach.
Selected Publications
Haines, M. and R. Rice, "College Students, Alcohol, and Social Norms," (Forthcoming) in Alcohol Awareness: Readings for College Students, Edited by M. Fearnow-Kenney, D. L. Wyrick, and W. B. Hansen.
Haines, M., G. Barker and R. Rice, "Using Social Norms to Reduce Alcohol and Tobacco Use in Two Midwestern High Schools," (2003) in The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, And Clinicians, Ed. H. Wesley Perkins. San Francisco: Jossey-Bass.
R. Rice, "Small is Powerful: A Review of Malcolm Gladwell's The Tipping Point." Social Norms Quarterly, Volume 1, Issue 4.
Haines, M. and R. Rice, "The Social Norms Approach: An Effective Method to Increase Protection and Reduce Risk." The Peer Educator, Vol. 25, No. 1, August 2002.
Selected Presentations
Forthcoming: July 17, 2003
"The Personal Protective Behaviors of College Student Drinkers: Evidence of Indigenous Protective Norms"
The National Conference on the Social Norms Model
Boston, MA
April 4, 2003
"The Social Norms Approach: A Science-Based Model for Positive Change"
Co-Presenter with Michael Haines
Prevention First Substance Abuse Conference
Chicago, IL
March 22, 2003
"Social Norms Approach Improves Campus Safety"
and
"Social Norms Planning: Stages and Timeline"
Co-Presenter with Michael Haines
Rock Valley College Social Norms Conference
Rockford, IL
July 12, 2002
Panelist: "Media Relations and Media Savvy Panel"
The National Conference on the Social Norms Model
Philadelphia, PA
May 31, 2002
"The Social Norms Approach: Doing Justice to Issues Beyond Alcohol"
Co-Presenter with Michael Haines
American College Health Association Annual Conference
Washington, D.C.
July 19, 2001
"Using Social Norms to Address Social Justice Issues"
Co-Presenter with Alan Berkowitz, Ph.D.
The National Conference on the Social Norms Model
Anaheim, CA
The National Social Norms Resource Center
www.socialnorm.org