Media: Sample Social Norms Media

Northern Illinois University (NIU): 2000-01
Contents of this section of NIU Health Enhancement Service's site include:

"Social Norms: Overview and Data Highlights for Faculty"
Addressed to faculty, this succinct overview of NIU's social norms interventions provides a brief explanation of the theoretical basis of the approach, suggestions for faculty participation, a note on the manner in which data is reported, and data highlights from the spring 1999 health assessment survey, with a focus on alcohol use, sex and health, cold and flu prevention, health and academics, and tobacco use.

Sample media available here include:

"Keeping Track of How Much You Drink"
"If you drink...PACE drinking to one drink per hour or less"
Three ads with Proactive Protective Tips.
"Most Students Drink Moderately" [includes safer drinking level guidelines]
Poster version: "Most Students Drink Moderately" [includes safer drinking level guidelines]

Northern Illinois University (NIU): 1998-99
This site contains 6 of the alcohol ads and posters developed by NIU's Health Enhancement Services for its 1998-99 social norms campaign.

Contents include:

"Most Students Drink Moderately"
"NIU Students Prevent DUI"
"Alcohol's Effect on Sex..."
"How to Prevent a Hangover"
"Actual Responses: Most NIU Students "Party" Safely
(NIU Student Tips for Safer "Partying")
"If a Friend Gets Drunk: Stay & Monitor"

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Hobart and William Smith University (HWS): Campaign to Reduce Misperceived Norms

Project Director: H. Wesley Perkins, Ph.D.

An excellent resource with extensive information and images from the HWS Campaign to Reduce Misperceived Norms.

Contents include:

Posters and poster campaigns. Includes a catalog of 30 thumbnail images of all the posters produced by the HWS AOD Education Project. These posters have been and/or are currently being displayed on the Hobart and William Smith Colleges Campus.
Campus Factoids: short statistical snapshots of the campus community including students, staff, faculty, and graduates that are published weekly in the campus newspaper and on the local campus computing network. Multiple characteristics drawn from reliable data bases are reported here. Several items are designed to reveal actual norms about alcohol and other drugs. New items appear regularly with multimedia videos, pictures, and other graphics. Includes sample screens images of Campus Factoids .
A description of the Campus Factoids Quiz Challenge. This program allows faculty, staff, and students, to test their knowledge of accurate social norms and other campus characteristics. A prize is awarded to the person(s) with the top quiz score each week.
A description of the Campus Factoids Screen Saver program. It randomly displays factoids, graphics, charts and photos from the factoids database. This program has been installed in all open-access computer laboratories, the library, and now in all faculty, administrator, and office staff computers.

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Michigan State University (MSU)
Contains the three primary ads and normative messages in MSU's "Just the Facts" social norms campaign.

For additional background material, see the home page of MSU's "Just the Facts" social norms campaign, which contains a brief discussion of the project.

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Virginia Commonwealth University (VCU)
Contains sample posters from SmokeFreeVCU social norms marketing campaign.

Five of VCU's Optical Illusions Posters
(Note: Requires Adobe Acrobat)

"Always Smokefree"
Contains testimonies of VCU students who have been "Always Smokefree."

"We Quit"
Contains brief testimonies of VCU students who have quit smoking.

SmokeFree VCU
The home page of the SmokeFree VCU campaign.

Three flyers from the "A Man..." Program of the University Health Center of James Madison University, which is a social norm intervention targeting male sexual assault prevention:

A MAN talks before romance
A MAN always prevents manipulation
A MAN respects a woman

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