Intervention Sites

Note: This is only a partial listing of all the sites noted on our Interventions pages.

University of Arizona (UofA): Social Norms Media Campaign

Provides a complete description of UofA's social norms media campaign, including a discussion of the 5-step development of the campaign, building and monitoring a stakeholders' network, cost-benefit analysis, additional media tips, and a downloadable copy of their resultant publication: A Practical Guide to Alcohol Abuse Prevention: A Campus Case Study in Implementing Social Norms and Environmental Management Approaches.

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Hobart and William Smith Colleges: Alcohol and Other Drug Education Project

Project Director: H. Wesley Perkins, Ph.D.

Presents and extensive collection of education and research initiatives designed to better inform students and college personnel about alcohol and other drugs and to address problems of abuse. Among the topics covered are:

  • History of the Project
  • Campaign to Reduce Misperceived Norms
  • Posters and Poster Campaign
  • Web-based Normative Message Campaign
  • Use of Electronic Multimedia in a Social Norms Prevention Program

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The Montana Social Norms Project: "Most of Us"

Project Director: Jeff Linkenbach, Ed. D.

Contains a complete description of the Montana Social Norms Project. Current campaigns underway include: Tobacco Prevention Pilot Project, Impaired Driving Prevention Campaign, and the Community and Parent Norms Campaign. Contents of this site include:

  • Discussion of Social Marketing
  • Frequently Asked Questions
  • Social Norms Marketing Toolbox (7-step Montana model, tips for getting started, data, sample surveys, reference materials and publications, related links)

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Kansas Campus Social Norms Media Campaign

Project Coordinator: Doug Newton, M.S.

Funded by the Kansas Health Foundation, the Kansas Campus Social Norms Media Campaign is designed to reduce alcohol-related health risks to that state's college students. This campaign, which will run for 4 and a half years, is being conducted at four institutions in the Kansas State University System: Kansas State University, the University of Kansas, Emporia State University, and Fort Hays State University. Data collection began in the 1999 Spring semester and will be repeated every Spring semester during the course of the project.

For information on two of the sites in this project, see the following:

Project Wellness of Kansas State University (KSU)

Contents of this site include:

  • Project Information: About KSU Project Wellness
    Includes: How the Media Campaign Works; Where Project Wellness Gets the Facts Used in the Ads; What the Survey Reveals About Drinking Norms at KSU; References
  • Social Norms Theory: A Wellness Model for Health Promotion
    A concise description of social norms theory which points out that "whereas [traditional] methods exaggerate harm and contribute to the inaccurate perception that heavy and problem drinking is normal, social norms media campaigns characterize students as models of behavior."
  • Survey Summary Information: 1999 Spring Survey Data
    Includes: Alcohol Consumption and Partying Behavior; Protective Alcohol Use Behaviors; Non-Alcohol Fun; Data Regarding the Low Incidence of Alcohol-related Harm
  • Ads in the Media
    Includes 14 thumbnail images of normative messages in use at KSU

The Wellness Campaign of the University of Kansas (KU)

Contents of this site include:

  • The Social Norms Media Campaign: The Wellness Campaign at the University of Kansas
    A brief description of this project which was initiated in 1999
  • The Social Norms Approach: Past Successes
    Mention of the social norms campaigns at Northern Illinois University and the University of Arizona
  • KU's Social Norms Media Project
    A description of survey results, the development of media (newspaper ads, posters, bus signs, plastic mugs, and the poster incentive project)
  • The Wellness Campaign at a Glance
    Includes a discussion of the campaign's core philosophy and message, and the source of funding for the campaign
  • KU Students Say
    An excellent summary of normative data gathered from a representative cross-section of 1,600 students
  • Six normative ads from the KU Social Norms Media Project
  • Contact information for the KU Project Facilitator

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University of North Carolina (UNC): "2-Out of-3 BAC" Campaign

Homepage of UNC's 2 Out of 3 .00BAC Campaign.

Contents of this site include:

  • Details of the 1997 and 1999 breathalyser study conducted at UNC
  • Online Social Norms Trivia Contest with cash giveaway incentive
  • Social Norms Poster with cash giveaway incentive

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University of Virginia (UVA): "Most First Years"

An excellent summary of UVA's "Most First Years" campaign.

Contents include:

  • UVA statistics on drinking
  • Sample normative messages
  • Information regarding the survey

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©2001 The National Social Norms Resource Center