Michael P. Haines
National Social Norms Resource Center
Social Science Research Institute
Northern Illinois University
Dekalb, IL. 60115
815.753.9745
[email protected]
Photo of Michael Haines
Biographical Information Selected Publications Selected Presentations Selected Press Appearances
Michael Haines, MS, is the Director of the National Social Norms Resource Center at Northern Illinois University. The Center provides consultation and resources to individuals and agencies working to prevent alcohol and social problems. Mr. Haines was a certified addiction counselor for 17 years and has worked in the substance abuse field since 1970. He has an MS in Community Mental Health and has taught courses in alcohol studies and health promotion.
He is a Fellow of the American College Health Association and was Co-chair of the Illinois Attorney General's Task Force on Prevention of Sexual Assault. He is the former Co-chair of the advisory committee for the National College Health Assessment, an annual survey of college students.
In 1990, Michael Haines and his staff at Northern Illinois University (NIU) designed and implemented the first successful use of Social Norms Marketing. During the ten-year social norms campaign, heavy drinking and related harm were cut in half. More recently, Michael was Senior consultant to a community coalition that was the first to successfully use social norms to reduce teen smoking and drinking. The program received the 2001 Prevention Award in Illinois.
Mr. Haines has conducted workshops and presented research at conferences throughout the United States. He has been a grant reviewer for the U.S. Department of Education and the State of New Jersey. He has written a number of articles, four training manuals and has extensive experience in grant writing, program planning, and evaluation. Recently, he delivered a keynote address to the annual marketing conference in Guadalajara Mexico; provided training to Michigan State, Georgetown, and Florida State Universities; and consultation to "City Centre Safe" a project of the Police Department in Manchester, England. He is currently a member of the Editorial Advisory Board of the Report on Social Norms.
Mr. Haines was selected for the Presidential Award for Excellence at NIU, The Year 2000 Outstanding Service Award at the National Drug Prevention Conference and his office was cited as one of five national exemplary prevention programs by the U.S. Department of Education. He testified about the success of social norm efforts before the U.S. House Subcommittee on National Security, International Affairs and Criminal Justice in 1997. Michael is frequently quoted in the national media and the results of his Social Norms project at NIU been highlighted in The Chronicle of Higher Education, The Christian Science Monitor, Newsweek, and The Wall Street Journal. In addition, Social Norms was chosen one of "80 ideas that shook the world in 2001" by The New York Times.
Selected Publications
Haines, M. and R. Rice, "College Students, Alcohol, and Social Norms," (Forthcoming) in Alcohol Awareness: Readings for College Students, Edited by M. Fearnow-Kenney, D. L. Wyrick, and W. B. Hansen.
Haines, M. and G. Barker. "The NIU Experiment: A Case Study of the Social Norms Approach," (2003) in The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook For Educators, Counselors, and Clinicians, Ed. H. Wesley Perkins. San Francisco: Jossey-Bass.
Haines, M., G. Barker and R. Rice, "Using Social Norms to Reduce Alcohol and Tobacco Use in Two Midwestern High Schools," (2003) in The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, And Clinicians, Ed. H. Wesley Perkins. San Francisco: Jossey-Bass.
Haines, M. and R. Rice, "The Social Norms Approach: An Effective Method to Increase Protection and Reduce Risk." The Peer Educator, Vol. 25, No. 1, August 2002.
Haines, M. (1998). "Community-generated protective norms reduce risk and promote health." College Health in Action, 37(4), 1,5.
Haines, M. (1998). "Social Norms: A Wellness Model for Health Promotion in Higher Education." Wellness Management, 14(4), 1,8.
Haines, M.P. (1997). "Spare the Rod and Get Results: A Wellness Approach to Health Promotion." Wellness Management, Fall 1997, Vol. 13, no. 3, pp. 1 &4.
Haines, M., & Spear, A. F. (1996). "Changing the perception of the norm: A strategy to decrease binge drinking among college students." Journal of American College Health, 45, 134-140.
Haines, M. P. (1996). A Social Norms Approach to Preventing Binge Drinking at Colleges and Universities. Newton, MA: The Higher Education Center for Alcohol and Other Drug Prevention, Education Development Center, Inc.
Selected Presentations
April 4, 2003
"The Social Norms Approach: A Science-Based Model for Positive Change"
Prevention First Substance Abuse Conference
Chicago, IL
April 1, 2003
"The Social Norms Approach: Theory and Research"
Panelist with A. Berkowitz and H. W. Perkins
"The Social Norms Approach: Small Group and All-Campus Implementation Strategies"
Panelist with A. Berkowitz, K. Dude, and H. W. Perkins
American College Personnel Association Annual Meeting
Minneapolis, MN
March 22, 2003
"Social Norms Approach Improves Campus Safety" (Keynote)
"Social Norms Planning: Stages and Timeline" (Breakout)
Rock Valley College Phi Theta Kappa Social Norms Conference
Rockford, IL
March 10, 2003
"Crossfire: Social Norming on Campus"
Panelist with Jeff Linkenbach and Becky Markwell
Lifesavers 2003 National Conference on Highway Safety Priorities
Chicago, IL
October 18, 2002
"Marketing Social Norms: Using Commercial Marketing for Public Health and Safety"
Tecnológico de Monterey
Guadalajara, Mexico
September 19, 2002
"A Social Norms Approach Increases Protection and Reduces Risk"
Waukesha County Technical College
Waukesha WI
July 11-12, 2002
"All of the Facts Are Never In: Collecting Data for Social Norms Projects"
"Issues of Funding" (Panel moderator)
The Fifth National Conference on the Social Norms Model
Philadelphia, PA
May 31, 2002
"The Social Norms Approach: Doing Justice to Issues Beyond Alcohol"
American College Health Association Annual Conference
Washington, D.C.
February 14, 2002
"Social Norms Increases Protection and Reduces Risk"
Florida State University
Tallahassee FL
July 19-20, 2001
"Marketing Healthy Behavior: Effective Social Marketing Tips from Ten Years of Social Norms"
"Collecting Data for Social Norms Projects"
The Fourth Annual National Conference on the Social Norms Model"
Anaheim, CA
March 28, 2001
"Social Norms Increases Protection and Reduces Risk"
London, United Kingdom
Selected Press Appearances
March 30, 2003
Radio Health Journal Weekly News Magazine
"Has Spring Break Spiralled out of Control?
January 20, 2003
Todd Mundt Show, National Public Radio
(This show originally aired January 31, 2002)
November 8, 2002
The Chronicle of Higher Education
"Binge Thinking: Henry Wechsler Has Defined the Student-Drinking Problem, for Better or Worse"
By Eric Hoover
May 28, 2002
USA Today
"Social Norming May Be Strategy for Good Behavior"
By Karen Thomas
April 13, 2002
The Dallas Morning News
"Colleges Offer Shot of Reality"
By Linda K. Wertheimer
December 9, 2001
The New York Times Magazine
"Social Norms Marketing"
By Mark Frauenfelder
June 12, 2001
The Los Angeles Times
"Finding Good in 'Normal'"
By Lynn Smith
The National Social Norms Resource Center
www.socialnorm.org