The 2002 National Conference on the Social Norms Model
Call for Programs and Registration Form
"Reducing Behavioral Risk, Promoting Positive Social Change "
Science-Based Prevention
July 10-12, 2002Hyatt Regency Philadelphia
at Penn's Landing
Philadelphia, PA
The conference is organized by
The BACCHUS and GAMMA Peer Education Network
www.bacchusgamma.org
in conjunction with
The National Social Norms Resource Center
www.socialnorm.org
and is being supported by
The Pennsylvania Liquor Control Board
www.lcb.state.pa.us
A downloadable copy of the complete conference brochure is also available.
Just click on:
The 2002 National Conference on the Social Norms Model.
(Please be aware that this is a pdf file requiring Adobe Acrobat Reader.
If you do not have this and would like to download a free copy, click on the icon below.)
Contents
1. The Conference Program: An Overview
2. The Host
3. Location and Travel
4. Ground Transportation from the Airport and Driving Instructions
5. Keynote Speaker and Confirmed Presenters
6. Tentative Capsule Schedule
8. Call for Programs/Poster Sessions
7. Conference Registration Information
Selected by the New York Times Magazine as "one of the ideas that shook the world in 2001," the social norms approach is increasingly acknowledged for its effectiveness in reducing behavioral risk and promoting positive social change. Widely known for its success in reducing heavy drinking and related harm among college students, the social norms approach is now being used in college settings to improve academic performance, to promote sexual responsibility, and to reduce violence against women. In addition, community-based and state-wide campaigns are currently underway to address high school alcohol and tobacco use, and to bolster youth driver safety, among other initiatives. As interest in the social norms approach continues to grow so does its support, which now includes not only federal but also state and local agencies, and various industry sources as well.
The social norms approach is a proven, effective method of health promotion, and the national conference provides the best opportunity to meet and interact with the leading researchers, theorists, and practitioners in the field. For those new to the approach, the conference offers an optional, introductory session designed to explore the fundamental aspects of social norms theory. This optional session is followed by the two-day main conference, offering a stimulating blend of in-depth presentations on current theory, research, and practice. Among the topics to be covered include:
- Practical Matters:
- Data Collection and Analysis
- Conducting Focus Groups
- Developing Messages from Data
- Creating Social Norms Media
- Using Web-Based Surveys
- Media Relations
- LGBT and racial tolerance
- General Concerns:
- Community-Based Campaigns
- Small Group Interventions
- Responding to the Critics
- Addressing Social Justice
- Middle and High School Campaigns
New to this year's conference is an invitational poster session, where model campaigns will present and discuss the development and progress of their social norms projects. And once again, a limited number of time-slots will be provided for participants to schedule campaign consultations with selected conference presenters at no additional charge.
Whether you are new to the field or are an accomplished practitioner, The National Conference on the Social Norms Model is a unique and exciting opportunity to challenge your thinking and to expand your knowledge of the social norms approach. Please join us. We hope to see you there!
2. The HostThe BACCHUS and GAMMA Peer Education Network is an international association of college and university based peer education programs focusing on alcohol abuse prevention and other related student health and safety issues. It is the mission of the association to actively promote peer education as a useful element of campus health education and wellness efforts. To guide these efforts, we operate with the philosophy that students play a uniquely effective role, unmatched by professional educators, in encouraging their peers to consider, talk honestly about, and develop responsible habits, attitudes and lifestyles regarding alcohol and related issues. The BACCHUS and GAMMA Peer Education Network is a nonprofit organization with a national office in Denver, Colorado. BACCHUS and GAMMA has hosted the National Conference on the Social Norms Model for the third year in a row. BACCHUS and GAMMA has been conducting research projects based on the Social Norm Theory through funding from the Centers for Disease Control and Prevention.
This year's meeting is being supported by The Pennsylvania Liquor Control Board.
3. Location and Travel
The Hyatt Regency at Penn's Landing, situated on the Delaware River waterfront on the eastern edge of downtown, is within walking distance to Philadelphia's exciting historic, shopping, and entertainment areas. It is the only waterfront hotel providing ferry access to sites both in Philadelphia and along the Camden waterfront.
Culture abounds in Philadelphia. Catch a performance at the Walnut Street Theatre, Forrest Theatre, Merriam Theatre, the Academy of Music, or Philadelphia's newest addition, Kimmel Center. If you love museums, you'll love Philadelphia. From the Maritime Museum, Balch Institute for Ethnic Studies, Pennsylvania Academy for Fine Arts, Philadelphia Museum of Art, Franklin Institute Science Museum, to the Rodin Museum, all offer something special. The hotel is located five blocks from Independence Hall and the Liberty Bell.
Philadelphia is also a city of great shopping. Make shopping history at The Bourse, Lord & Taylor, Liberty Place or The Shops at the Bellevue. Reading Terminal, packed with food of every variety, is a perfect place to get a sense of Philadelphia, rich with cuisine from various walks of life and different cultures.
Recreation offered in the hotel features a health club equipped with Cardio-theatre and free weights. This is adjoined to a glass enclosed indoor pool and with a sun deck and sauna. Guest rooms have two phone lines with direct data transport and high speed Internet access, daily newspaper delivery, and in-room coffee makers and hair dryers.
Check-in time is 3 PM; check-out is at Noon.
The HotelHyatt Regency Philadelphia at Penn's Landing
201 S.Christopher Columbus Blvd.
Philadelphia, PA 19106
Phone:(215)928-1234 (Use this number to guarantee your conference rate.)
FAX:(215)521-6543
Conference Room Rates:
$154/night plus tax for Single/Double/Triple/Quad
Guest room rates apply two days before and after the conference. Reservation cut-off date is JUNE 15 or earlier if room block fills.
4. Ground Transportation from the Airport & Driving Directions
Ground Transportation from the Airport
The Hyatt Regency at Penn's Landing is conveniently located 20 minutes from the Philadelphia International Airport. Cab fare is approximately $20 one way to the hotel. You can also take the Lady Liberty Shuttle (phone 215-724-8888) from the airport for approximately $8 one way. (Prices subject to change after printing of this document.)
Driving DirectionsFrom I-95 North or South: Take I-95 to Exit 20 (Washington Avenue/Columbus Boulevard). Make a left onto Columbus Boulevard. The hotel is located one mile north on the right.
Ben Franklin Bridge (From the East): Once over the bridge in Philadelphia, travel up the ramp towards I-95. Take I-95 South to Exit 20 (Washington Avenue/Columbus Boulevard). Make a left onto Columbus Boulevard. The hotel is located one mile north on the right.
Walt Whitman Bridge (From the East): Once over the bridge in Philadelphia, bear to the right towards I-95. Take I-95 North to Exit 20 (Washington Avenue/Columbus Boulevard). Make a left onto Columbus Boulevard. The hotel is located one mile north on the right.
Philadelphia Suburbs (From the West): Take I - 76 East to I-676 East. Continue on I-676 East to I- 95 South. Take I-95 South to Exit 20 (Washington Avenue/Columbus Boulevard). Make a left onto Columbus Boulevard. The hotel is located one mile north on the right.
5. Keynote Speaker and Confirmed Presenters Keynote Address
Malcolm Gladwell
author of The Tipping Point
In the conference keynote address, bestselling author and New Yorker writer Malcolm Gladwell will reflect on the implications of his notion of "social epidemics" for the field of social norms.
Drawing on his background in business, science, and medicine, Malcolm Gladwell, former Washington Post reporter, and current staff writer for The New Yorker, presents a bold new theory to explain how and why change--social, political, business, technological, etc.--happens so suddenly and unexpectedly. Gladwell's book, The Tipping Point: How Little Things Can Make a Big Difference, a New York Times bestseller, is an examination of the "social epidemics" that surround us.
Confirmed PresentersAlan Berkowitz, Ph.D. is an independent consultant and the editor of The Report on Social Norms. Dr. Berkowitz is one of the pioneer theorists of the social norms approach to health promotion.
Jennifer Bauerle, M.Ed. is the Coordinator of the University of Virginia 's "Most First Years " social marketing campaign.
David Craig, Ph.D.is a professor in the Department of Chemistry at Hobart and William Smith Colleges, where he also serves as Co-Director of the Alcohol and Other Drug Education Project.
Kim Dude, M.A.is the Director of the Wellness Resource Center and ADAPT (Alcohol and Drug Abuse Prevention Team) at the University of Missouri-Columbia.
Patricia Fabiano, Ph.D. is Director of Prevention and Wellness Services at Western Washington University, where her work has resulted in significant reductions in high-risk alcohol consumption. Dr. Fabiano is pre-eminent among those striving to apply social norms marketing to social justice issues.
Jeanne Far, Ph.D., is Co-Director of Projects Culture Change and Empowerment at Washington State University, where she co-developed the successful small-groups norms-challenging model.
Jan L.Gascoigne, Ph.D., CHES, is Director of Health Promotions at BACCHUS and GAMMA, and has served as project director for CDC grant activities focusing on tobacco prevention and control and sexual responsibility.
Lydia Gerzel Short is the Director of the DCP/SAFE Social Norms Prevention Campaign, the first successful community-based social norms project targeting high school students.
Peggy Glider, Ph.D. is Evaluation and Research Coordinator for the University of Arizona's successful social norms campaign.
Michael Haines, M.S. is currently the Director of the National Social Norms Resource Center. Mr. Haines designed the first successful implementation of the social norms approach at Northern Illinois University.
David Hellstrom, M.A. is the Director of Education and Training for the BACCHUS and GAMMA Peer Education Network.
Linda Jeffrey, Ph.D. is the Director of the Center for Addiction Studies at Rowan University, and is project director of the New Jersey Higher Education Consortium's Social Norms Project.
Koreen Johannessen, M.S.W. is the former director and current consultant to the social norms project at the University of Arizona.
Jeff Linkenbach, Ed.D. is Director of the Montana Social Norms Project, where his focus has been the application of the social norms model to community and statewide populations.
John Miller, M.S., M. Ed., is the Research Administrator of Projects Culture Change and Empowerment at Washington State University, where he coordinates their successful Substance Abuse Prevention Program.
H. Wesley Perkins, Ph.D. is a professor of sociology at Hobart and William Smith Colleges, where he also serves as Project Director of the Alcohol Education Project. Dr.Perkins is one of the pioneer theorists of the social norms approach to health promotion.
6. Tentative Capsule Schedule
Wednesday July 10
9 AM-Noon Registration for Pre-Conference Participants only
1-5 PM Pre-Conference: "Introduction to Social Norms Theory"
4-7 PM Social Norms Conference Registration
7-9 PM Conference Reception for all Participants
7:30-8:30 AM Social Norms Conference Registration
7:30-8:30 AM Continental Breakfast for Participants
8:30-9 AM Introduction/Welcoming Remarks
9-10:15 AM General Session #1
10:15-10:30 AM BREAK
10:30 -11:45 AM Breakout Sessions:Block 1
(You will have your choice of 4 sessions)
Noon-1:30 PM Lunch and Keynote Address by Malcolm Gladwell, author of The Tipping Point
1:45-3 PM Breakout Sessions: Block 2
(You will have your choice of 4 sessions)
3:15-4:15 PM Poster Sessions/One-on-One Social Norm Campaign Consultations
4:30-5:30 PM Breakout Sessions: Block 3
(You will have your choice of 4 sessions)
7:30-8:30 AM Continental Breakfast
7:30-8:45 AM One-on-One Social Norm Campaign Consultations
9-10:15 AM Breakout Sessions: Block 4
(You will have your choice of 4 sessions)
10:30-11:45 AM Breakout Session: Block 5
(You will have your choice of 4 sessions)
Noon-1:15 Lunch and Address by David Hellstrom
1:15-2:15 PM Poster Sessions/One-on-One Social Norm Campaign Consultations
2:30-3:45 PM Breakout Sessions: Block 6
(You will have your choice of 4 sessions)
3:45-5 PM One-on-One Social Norm Campaign Consultations
A limited number of openings are still available for program breakout and/or poster presentations!
7. Call for Breakout Programs/Poster Sessions: Submission InformationDear Presenters,
We would love nothing more than to allow all of our presenters to attend the conference for free. Unfortunately, this is not possible. Be aware that all presenters must still register for the conference and pay all applicable fees. Thank you for understanding.
Accepted presenters must still register by June 15, 2002 to receive the lower registration fee.
We encourage you to submit online at www.bacchusgamma.org after March 15, 2002.
Submissions Must Be RECEIVED BY Monday, April 15, 2002.
General Information:
- Use a separate cover sheet for each proposal.
- The selection committee will begin notifying presenters Monday, April 29, 2002.
- Accepted presenters must register by June 15, 2002 to receive the lower registration fee.
- Breakout programs are 75 minutes in length.
- Poster sessions are 60 minutes in length.
- We encourage you to provide handouts for your audience.
- Please plan on 60 participants.
Submission Information: How to Submit
There are several ways to submit your proposal(s):
1. We strongly encourage you to submit online at www.bacchusgamma.org after March 15, 2002
2. However, if you prefer not to submit online, a copy of the submission form is included in the downloadable conference brochure. Just click on The 2002 National Conference on the Social Norms Model.(Please be aware that this is a pdf file requiring Adobe Acrobat Reader) You can then submit your request(s) to present via mail. However, please be aware that submissions must be received by Monday, April 15, 2002.
3. If you would like a hard copy of the conference brochure mailed to you, please email your request to [email protected]. Please be sure to include your mailing information and the number of copies that you would like to receive. We will gladly mail these to you! You can then submit your request(s) to present via mail. However, please be aware that submissions must be received by Monday, April 15, 2002.
Please be sure to make or print a copy of your submission for your files!
Proposals can be mailed to:
The National Social Norms Resource Center
Social Science Research Institute
Attn: Richard Rice
148 N.Third Street
De Kalb, IL 60115
- Proposal is for (select one per submission): Poster Session / Breakout Presentation
- Proposed Program Title
- Coordinating Presenter
- Presenter's Position Title
- Institution/Organization
- Daytime Phone
- Fax Number
- Email/Internet Address
- Mailing Address
- City/State/Zip
- A short biographical statement of the coordinating presenter. This is used for the introduction of the program at the symposium and should be no more than four or five sentences.
- A list of names and titles of other presenters, if applicable. If you have two or three co-presenters, please list names and titles. If a large group is presenting with you, please list the group's name (example: SHAPE Peer Educators).
- A program abstract of 100 words or less as you would like it to appear in the conference program booklet.
- A program description of UP TO TWO PAGES. This description is critical in the selection process which determines whether your program is accepted. The information should include the abstract elements required for poster sessions or breakout presentations. ( See below for the elements required in each proposal abstract.)
- Audio visual requirements. Equipment is very expensive to rent, so please plan your program using no more than ONE of the items listed below. We apologize for any inconvenience this may cause. Each room will contain flip chart and markers.
- Overhead and screen
- VCR and monitor
- Slide projector and screen
- Screen only
- Tape/CD player
- No additional items needed
Abstract Elements Required for Poster Sessions
- Problem/Objective A brief description of the problem or the objective of the action, intervention, or program, and the audience to which it is directed.
- Methods A short explanation of the methods used in studying the problem or in developing, implementing or evaluating the action, intervention, or program.
- Results A description of the principal observations or findings, or a description of the results achieved by the action, intervention, or program.
- Discussion A critical analysis and interpretation of the results, with clear statements of the lessons learned that will be relevant and useful to the conference participants.
- Abstract Elements Required for Breakout Presentations
- Audience Which groups will most likely benefit from the panel or workshop? Describe the groups in terms of their background, work setting, roles, and so forth.
- Key Points List the key points that will be made at the panel or workshop and how they were developed. Describe the basis for these key points and why the audience should accept them. Key points are essentially the conclusions to be presented and an explanation as to how they were established.
- Educational Experience Briefly describe how the audience will learn the key points and the ways to apply them in their work.
- Benefits Describe the benefits and relevance of the panel or workshop to the audience.
Additional Information
If you have additional questions about submitting a proposal, please contact Richard Rice at The National Social Norms Resource Center ([email protected]) 815-753-9745.
8. Conference Registration Information
Conference Registration Fee:
$295 before June 15
$345 after June 15
Conference begins Wednesday evening July 10
Pre-Conference Fee:
$100 before June 15
$150 after June 15
You should attend this session if you have not studied social norm theory. It will provide the foundation for the conference.
The pre-conference session is Wednesday, July 10, 1-5 PM
Deadline for conference fee refund is JUNE 15, 2002.
Conference fee includes reception on Wednesday, breakfast and lunch on Thursday and Friday.
Note: A certificate of participation will be awarded at the completion of the conference for requests made by June 15, and the participant can submit this as proof of participation for their professional certification agencies.
There are a couple of ways to register:
1. Register online at www.bacchusgamma.org after March 15.
2. Use the registration form that is included in the downloadable conference brochure. Just click on The 2002 National Conference on the Social Norms Model.(Please be aware that this is a pdf file requiring Adobe Acrobat Reader) You can then submit your registration via mail to:
The BACCHUS and GAMMA Peer Education Network
PO BOX 100430
Denver, CO, 80250-0430
Completed registration forms and purchase order (if applicable) can also be submitted via fax to The BACCHUS and GAMMA Peer Education Network at (303) 871-0907.
Questions? Call The BACCHUS and GAMMA Peer Education Network at (303) 871-0901 or email [email protected]
The National Social Norms Resource Center
www.socialnorm.org