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Classic References for Social Norms Interventions A few “must have” peer-reviewed articles related to social norms interventions, primarily with college students to reduce risky drinking. The one that started it all: Perkins, H. W., & Berkowitz, A. D. (1986). Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education [...]
References (mostly 2013-2014, with a few older selections) Ahmed, R., Hustad, J. T., Lasalle, L., & Borsari, B. (2014). Hospitalizations for Students With an Alcohol-Related Sanction: Gender and Pregaming as Risk Factors. Journal of American College Health, 62. Alfonso, J., Hall, T. V., & Dunn, M. E. (2014). Feedback-based alcohol interventions for mandated students: an [...]
How do you create a great social norms marketing message? Whether it’s a poster, a social media post, or a radio spot, here’s a simple trick (compliments of Michael Haines) to crafting social norms messages that will resonate with your intended audience: Make a PIE. Positive: Focus on desired behaviors that the intended population already [...]