Ah, the advantages of Google Scholar Alerts. Here are some of the articles on social norms studies (mostly alcohol and other substance use; one on water conservation) that look interesting and relevant that have come our way in the last couple of weeks by way of our Google Scholar alerts:

Alcohol mixed with energy drinks are robustly associated with patterns of problematic alcohol consumption among young adult college studentsSnipes, D. J., Jeffers, A. J., Green, B. A., & Benotsch, E. G. (2014). Alcohol mixed with energy drinks are robustly associated with patterns of problematic alcohol consumption among young adult college students. Addictive Behaviors.

In With the Old and Out With the New? A Comparison of the Old and New Binge Drinking StandardsCorbin, W. R., Zalewski, S., Leeman, R. F., Toll, B. A., Fucito, L. M., & O’Malley, S. S. (2014). In With the Old and Out With the New? A Comparison of the Old and New Binge Drinking Standards. Alcoholism: Clinical and Experimental Research, 38(10), 2657-2663.

A Field Investigation of the Effects of Drinking Consequences on Young Adults’ Readiness to ChangeUsala, J. M., Celio, M. A., Lisman, S. A., Day, A. M., & Spear, L. P. (2014). A Field Investigation of the Effects of Drinking Consequences on Young Adults’ Readiness to Change. Addictive Behaviors.

Reducing household water consumption: a social marketing approachLowe, B., Lynch, D., & Lowe, J. (2014). Reducing household water consumption: a social marketing approach. Journal of Marketing Management, (ahead-of-print), 1-31.

“Everybody Else Is Doing It”—Norm Perceptions Among Parents of Adolescents: Gilligan, C., Thompson, K., Bourke, J., Kypri, K., & Stockwell, T. (2014). ” Everybody else is doing it”-norm perceptions among parents of adolescents. Journal of studies on alcohol and drugs, 75, 908-918.

Randomized Controlled Trial of Web-Based Decisional Balance Feedback and Personalized Normative Feedback for College DrinkersCollins, S. E., Kirouac, M., Lewis, M. A., Witkiewitz, K., & Carey, K. B. (2014). Randomized Controlled Trial of Web-Based Decisional Balance Feedback and Personalized Normative Feedback for College Drinkers. Journal of studies on alcohol and drugs, 75(6), 982.