Innocent novelty or paraphernalia?
Social norms marketing is a subset of social marketing, which in turn is a specialized branch of marketing. So we are interested in all things marketing, particularly when it involves alcohol, college students, the colleges themselves and delivery of alcohol in a way that tends to be unique to college students. Robert Chapman’s September 4th blog post, “Conflict of Interest or Good Marketing?” is about all of the above. I found it well-written and thought-provoking.
Here are a couple of teaser quotes:
Kraft did secure permission to use school logos and create individualized Jell-O molds… but not with the intent of producing Jell-O shots for tailgating. …
… does a conflict of interest exist, however inadvertently, when institutions with serious and stringent alcohol policies, especially policies that are consistently enforced, license merchandise that directly or indirectly is associated with drinking in general and high-risk drinking specifically? … As we all know from our life experiences to date, rarely are things “just” what they seem to be on the surface or at first glance…
Robert J. Chapman, PhD., is an Associate Clinical Professor and Associate Director of the Behavioral Health Counseling Department, College of Nursing and Health Professions, at Drexel University. Many thanks to Dr. Chapman for allowing us to feature his interesting blog post on our website.
