Social Norms

Alcohol Marketing, Young People’s Drinking, Social Norms

Two interesting studies: Alcohol Marketing and Young People's Drinking: The Role of Perceived Social Norms Ph.D. Dissertation by Gerard Hastings, University of Stirling Abstract: There has been substantial scientific debate about the impact of alcohol marketing on consumption. Relying mainly on econometric studies, the alcohol industry has traditionally maintained that alcohol marketing does not influence consumption, [...]

By |2017-04-06T16:35:15-04:00November 12th, 2014|Alcohol, College students, Literature, Social Norms|Comments Off on Alcohol Marketing, Young People’s Drinking, Social Norms

Alcohol Marketing and Young People’s Drinking: The Role of Perceived Social Norms

An Intriguing Dissertation by Gerard Hastings at the University of Stirling Abstract There has been substantial scientific debate about the impact of alcohol marketing on consumption. Relying mainly on econometric studies, the alcohol industry has traditionally maintained that alcohol marketing does not influence consumption, but is merely limited to brand level effects. Public health advocates, [...]

By |2017-04-06T16:35:16-04:00October 14th, 2014|Alcohol, College students, Literature, Social Norms|Comments Off on Alcohol Marketing and Young People’s Drinking: The Role of Perceived Social Norms

Everyone Reads in the Bathroom!

Nearly 90% of Virginia Commonwealth University students read Stall Seat Journals - posters full of cool graphics and timely health information that get taped to bathroom stall doors every month. Read more about the 10th anniversary of VCU's program!

By |2017-04-06T16:35:17-04:00October 13th, 2014|News, Social Norms|Comments Off on Everyone Reads in the Bathroom!

UK Children Over-Estimate Smoking By Peers

A study published in the September issue of Addictive Behaviors found "...that young people in five schools in the UK do overestimate the smoking behaviour of their peers, particularly in areas with high smoking prevalence in the community surrounding the school. "  Click HERE to link to the study by Elsey, Owiredu, Thomson et al.: Do Children [...]

By |2017-04-06T16:35:35-04:00September 26th, 2014|Literature, Social Norms|Comments Off on UK Children Over-Estimate Smoking By Peers

Hot off the press

There’s new research publications every day on college alcohol use and other college health issues. It’s hard to keep up! Here are some new articles from our PubMed RSS feed (and beyond) that look very interesting. Apodaca, T. R., Borsari, B., Jackson, K. M., Magill, M., Longabaugh, R., Mastroleo, N. R., & Barnett, N. P. (2014). Sustain [...]

By |2017-04-06T16:35:36-04:00September 22nd, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on Hot off the press

Classic Research Studies

Classic References for Social Norms Interventions A few “must have” peer-reviewed articles related to social norms interventions, primarily with college students to reduce risky drinking.  The one that started it all: Perkins, H. W., & Berkowitz, A. D. (1986). Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education [...]

By |2017-04-06T16:35:37-04:00July 7th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on Classic Research Studies

New Literature Through June 2014

References (mostly 2013-2014, with a few older selections) Ahmed, R., Hustad, J. T., Lasalle, L., & Borsari, B. (2014). Hospitalizations for Students With an Alcohol-Related Sanction: Gender and Pregaming as Risk Factors. Journal of American College Health, 62. Alfonso, J., Hall, T. V., & Dunn, M. E. (2014). Feedback-based alcohol interventions for mandated students: an [...]

By |2017-04-06T16:35:38-04:00July 7th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on New Literature Through June 2014

The Power of PIE

How do you create a great social norms marketing message? Whether it’s a poster, a social media post, or a radio spot, here’s a simple trick (compliments of Michael Haines) to crafting social norms messages that will resonate with your intended audience: Make a PIE. Positive: Focus on desired behaviors that the intended population already [...]

By |2017-04-06T16:35:38-04:00July 3rd, 2014|How To, Social Marketing, Social Norms|Comments Off on The Power of PIE
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