Social Norms

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New Literature Through June 2014

References (mostly 2013-2014, with a few older selections) Ahmed, R., Hustad, J. T., Lasalle, L., & Borsari, B. (2014). Hospitalizations for Students With an Alcohol-Related Sanction: Gender and Pregaming as Risk Factors. Journal of American College Health, 62. Alfonso, J., Hall, T. V., & Dunn, M. E. (2014). Feedback-based alcohol interventions for mandated students: an [...]

By | July 7th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on New Literature Through June 2014

The Power of PIE

How do you create a great social norms marketing message? Whether it’s a poster, a social media post, or a radio spot, here’s a simple trick (compliments of Michael Haines) to crafting social norms messages that will resonate with your intended audience: Make a PIE. Positive: Focus on desired behaviors that the intended population already [...]

By | July 3rd, 2014|How To, Social Marketing, Social Norms|Comments Off on The Power of PIE