Social Norms

Reaching Students Where They Live: On Line

We mentioned our Google Scholar alert for "normative misperceptions" in a previous post about a paper that was interesting but not directly relevant. Here is a prime example of the opposite result from our alert: a paper that is interesting and directly relevant. From the Department of Psychiatry and Behavioral Sciences at the University of [...]

By |2017-04-06T16:33:32-04:00May 5th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on Reaching Students Where They Live: On Line

Misperceptions are a fact of life

We have a Google Scholar alert for publications related to "normative misperceptions." The results are always interesting, even though many are not relevant. We try to do blog posts on the most relevant ones. Every once in a while, there is one that is not directly relevant but that we find interesting in its own [...]

By |2017-04-06T16:33:32-04:00May 5th, 2015|Literature, Social Norms|Comments Off on Misperceptions are a fact of life

Social Marketing Campaigns for Minimizing Alcohol Harm

Six key ingredients can increase success Social marketing uses conventional marketing tools and techniques with the aim not of making profit, but of promoting individual and group behavior changes that reap health or social benefits. There are 6 key elements in the social marketing approach that work best when used all together. A new literature [...]

By |2017-04-06T16:33:33-04:00April 6th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Marketing, Social Norms|Comments Off on Social Marketing Campaigns for Minimizing Alcohol Harm

Whole vs Part: About Audience Segmentation

Social norms marketing campaigns are often designed to reach an entire “population”: all the students in a college or school, all the members of a community, all the workers in a company. This is an efficient and effective way to address common misperceptions and begin a cultural change in regards to a health or risk [...]

By |2017-04-06T16:33:33-04:00March 30th, 2015|How To, Social Marketing, Social Norms|Comments Off on Whole vs Part: About Audience Segmentation

Parents Who Supply Teens with Alcohol

Audience segmentation to create more effective prevention messages A recent Australian study found several clues to understand what motivates parents to provide alcohol to their underage children: They want their child to fit in with other kids They want to be the child’s “friend” as well as a parent (the “cool” parent) They see it [...]

By |2017-04-06T16:34:27-04:00March 20th, 2015|Alcohol, Literature, News, Social Marketing, Social Norms|Comments Off on Parents Who Supply Teens with Alcohol

Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question

Do problem drinkers self-select into fraternities and sororities? College students affiliated with Greek letter organizations (e.g., fraternities and sororities) are more likely to drink within the past month than unaffiliated students (B = 0.73, p < 0.01), according to a recent analysis of National College Health Assessment (NCHA) data (Foster et al., 2014). The question [...]

By |2017-04-06T16:34:27-04:00March 16th, 2015|Alcohol, Binge Drinking, College students, Literature, News, Social Norms|Comments Off on Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question

Social Norms in Commercial Ads

What makes an intervention a "social norms intervention"? [youtube=https://www.youtube.com/watch?v=4KuMY2lBykk&feature=player_profilepage] This Weight Watchers commercial is a good example of social norms marketing, because it uses most of the following inter-related elements: Working with current, accurate and relevant data about the reality and perceptions of your intended audience; Following a social marketing development process that includes members [...]

By |2017-04-06T16:34:28-04:00March 2nd, 2015|How To, Social Norms|Comments Off on Social Norms in Commercial Ads

New Meta-Analysis of Social Norms Interventions

Ever wonder which type of social norms intervention is most effective for reducing risky alcohol use in college students? The Cochrane Library has just updated a 2009 review with a new meta-analysis titled “Social norms information for alcohol misuse in university and college students.” It examined a range of interventions, such as personalized normative feedback (face-to-face, [...]

By |2017-04-06T16:34:29-04:00February 9th, 2015|Literature, News, Social Norms|Comments Off on New Meta-Analysis of Social Norms Interventions

New References That Caught Our Interest

Ah, the advantages of Google Scholar Alerts. Here are some of the articles on social norms studies (mostly alcohol and other substance use; one on water conservation) that look interesting and relevant that have come our way in the last couple of weeks by way of our Google Scholar alerts: Alcohol mixed with energy drinks [...]

By |2017-04-06T16:35:14-04:00November 13th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on New References That Caught Our Interest

Reality vs Perception: Not Just for Alcohol

The ACHA-NCHA Spring 2014 data reveals just how prevalent misperceptions about substance use are among college students. With a sample of 79,266 students from 14o schools, the ACHA-NCHA provides a glimpse into the perceptions and reality for college students in the USA. The long established wording for asking questions about perception has been to use the phrase [...]

By |2017-04-06T16:35:15-04:00November 12th, 2014|News, Social Norms|Comments Off on Reality vs Perception: Not Just for Alcohol
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