Social Norms

/Social Norms

Social Norms in Commercial Ads

What makes an intervention a "social norms intervention"? [youtube=https://www.youtube.com/watch?v=4KuMY2lBykk&feature=player_profilepage] This Weight Watchers commercial is a good example of social norms marketing, because it uses most of the following inter-related elements: Working with current, accurate and relevant data about the reality and perceptions of your intended audience; Following a social marketing development process that includes members [...]

By | March 2nd, 2015|How To, Social Norms|Comments Off on Social Norms in Commercial Ads

New Meta-Analysis of Social Norms Interventions

Ever wonder which type of social norms intervention is most effective for reducing risky alcohol use in college students? The Cochrane Library has just updated a 2009 review with a new meta-analysis titled “Social norms information for alcohol misuse in university and college students.” It examined a range of interventions, such as personalized normative feedback (face-to-face, [...]

By | February 9th, 2015|Literature, News, Social Norms|Comments Off on New Meta-Analysis of Social Norms Interventions

New References That Caught Our Interest

Ah, the advantages of Google Scholar Alerts. Here are some of the articles on social norms studies (mostly alcohol and other substance use; one on water conservation) that look interesting and relevant that have come our way in the last couple of weeks by way of our Google Scholar alerts: Alcohol mixed with energy drinks [...]

By | November 13th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on New References That Caught Our Interest

Reality vs Perception: Not Just for Alcohol

The ACHA-NCHA Spring 2014 data reveals just how prevalent misperceptions about substance use are among college students. With a sample of 79,266 students from 14o schools, the ACHA-NCHA provides a glimpse into the perceptions and reality for college students in the USA. The long established wording for asking questions about perception has been to use the phrase [...]

By | November 12th, 2014|News, Social Norms|Comments Off on Reality vs Perception: Not Just for Alcohol

Alcohol Marketing, Young People’s Drinking, Social Norms

Two interesting studies: Alcohol Marketing and Young People's Drinking: The Role of Perceived Social Norms Ph.D. Dissertation by Gerard Hastings, University of Stirling Abstract: There has been substantial scientific debate about the impact of alcohol marketing on consumption. Relying mainly on econometric studies, the alcohol industry has traditionally maintained that alcohol marketing does not influence consumption, [...]

By | November 12th, 2014|Alcohol, College students, Literature, Social Norms|Comments Off on Alcohol Marketing, Young People’s Drinking, Social Norms

Alcohol Marketing and Young People’s Drinking: The Role of Perceived Social Norms

An Intriguing Dissertation by Gerard Hastings at the University of Stirling Abstract There has been substantial scientific debate about the impact of alcohol marketing on consumption. Relying mainly on econometric studies, the alcohol industry has traditionally maintained that alcohol marketing does not influence consumption, but is merely limited to brand level effects. Public health advocates, [...]

By | October 14th, 2014|Alcohol, College students, Literature, Social Norms|Comments Off on Alcohol Marketing and Young People’s Drinking: The Role of Perceived Social Norms

Everyone Reads in the Bathroom!

Nearly 90% of Virginia Commonwealth University students read Stall Seat Journals - posters full of cool graphics and timely health information that get taped to bathroom stall doors every month. Read more about the 10th anniversary of VCU's program!

By | October 13th, 2014|News, Social Norms|Comments Off on Everyone Reads in the Bathroom!

UK Children Over-Estimate Smoking By Peers

A study published in the September issue of Addictive Behaviors found "...that young people in five schools in the UK do overestimate the smoking behaviour of their peers, particularly in areas with high smoking prevalence in the community surrounding the school. "  Click HERE to link to the study by Elsey, Owiredu, Thomson et al.: Do Children [...]

By | September 26th, 2014|Literature, Social Norms|Comments Off on UK Children Over-Estimate Smoking By Peers

Hot off the press

There’s new research publications every day on college alcohol use and other college health issues. It’s hard to keep up! Here are some new articles from our PubMed RSS feed (and beyond) that look very interesting. Apodaca, T. R., Borsari, B., Jackson, K. M., Magill, M., Longabaugh, R., Mastroleo, N. R., & Barnett, N. P. (2014). Sustain [...]

By | September 22nd, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on Hot off the press

Classic Research Studies

Classic References for Social Norms Interventions A few “must have” peer-reviewed articles related to social norms interventions, primarily with college students to reduce risky drinking.  The one that started it all: Perkins, H. W., & Berkowitz, A. D. (1986). Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education [...]

By | July 7th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on Classic Research Studies