Social Norms

/Social Norms

Perceived Peer Norms Related to Binge Drinking for Hispanic Youth

Here's a summary of an interesting presentation slated for November 1, 2015, at the 143rd annual meeting of the American Public Health Association in Chicago: Background: Hispanic adolescents are at increased risk for alcohol use and binge drinking. Research is needed to more thoroughly understand the variables involved with such high rates of alcohol use. The present [...]

By | June 8th, 2015|Binge Drinking, Literature, Social Norms|Comments Off on Perceived Peer Norms Related to Binge Drinking for Hispanic Youth

Wordle, wordle on the wall…

Our colleagues at "The Well" at Virginia Commonwealth University recently found an interesting way to capture students' opinion of the Stall Seat Journals (SSJ) that are a core part of the social norms intervention program there: Linda Hancock, PhD, CFNP, RN, Director of the Well, describes what she did: "I just gave out 3x5 cards [...]

By | May 29th, 2015|College students, How To, Social Marketing, Social Norms|Comments Off on Wordle, wordle on the wall…

Social Norms and Digital Addiction: Exploratory Research

From our colleagues "across the pond" comes this request for help with their exploratory research into social norms and "digital addiction": Dear colleagues, We are currently undertaking work in social norms aspects of digital addiction, lead by my colleague Dr Raian Ali. As part of this work we are conducting some exploratory studies, if you [...]

By | May 29th, 2015|News, Social Norms|Comments Off on Social Norms and Digital Addiction: Exploratory Research

Where do I rank?

This interesting small experiment randomly assigned 101 U.K. college students with excessive drinking to one of four conditions. In each condition, the students received one message a week for four weeks. The messages varied by condition: official alcohol consumption guidelines  how their consumption compared to official guidelines how their consumption compared to the sample mean where their [...]

By | May 13th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on Where do I rank?

Reaching Students Where They Live: On Line

We mentioned our Google Scholar alert for "normative misperceptions" in a previous post about a paper that was interesting but not directly relevant. Here is a prime example of the opposite result from our alert: a paper that is interesting and directly relevant. From the Department of Psychiatry and Behavioral Sciences at the University of [...]

By | May 5th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on Reaching Students Where They Live: On Line

Misperceptions are a fact of life

We have a Google Scholar alert for publications related to "normative misperceptions." The results are always interesting, even though many are not relevant. We try to do blog posts on the most relevant ones. Every once in a while, there is one that is not directly relevant but that we find interesting in its own [...]

By | May 5th, 2015|Literature, Social Norms|Comments Off on Misperceptions are a fact of life

Social Marketing Campaigns for Minimizing Alcohol Harm

Six key ingredients can increase success Social marketing uses conventional marketing tools and techniques with the aim not of making profit, but of promoting individual and group behavior changes that reap health or social benefits. There are 6 key elements in the social marketing approach that work best when used all together. A new literature [...]

By | April 6th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Marketing, Social Norms|Comments Off on Social Marketing Campaigns for Minimizing Alcohol Harm

Whole vs Part: About Audience Segmentation

Social norms marketing campaigns are often designed to reach an entire “population”: all the students in a college or school, all the members of a community, all the workers in a company. This is an efficient and effective way to address common misperceptions and begin a cultural change in regards to a health or risk [...]

By | March 30th, 2015|How To, Social Marketing, Social Norms|Comments Off on Whole vs Part: About Audience Segmentation

Parents Who Supply Teens with Alcohol

Audience segmentation to create more effective prevention messages A recent Australian study found several clues to understand what motivates parents to provide alcohol to their underage children: They want their child to fit in with other kids They want to be the child’s “friend” as well as a parent (the “cool” parent) They see it [...]

By | March 20th, 2015|Alcohol, Literature, News, Social Marketing, Social Norms|Comments Off on Parents Who Supply Teens with Alcohol

Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question

Do problem drinkers self-select into fraternities and sororities? College students affiliated with Greek letter organizations (e.g., fraternities and sororities) are more likely to drink within the past month than unaffiliated students (B = 0.73, p < 0.01), according to a recent analysis of National College Health Assessment (NCHA) data (Foster et al., 2014). The question [...]

By | March 16th, 2015|Alcohol, Binge Drinking, College students, Literature, News, Social Norms|Comments Off on Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question