Social Norms

/Social Norms

The Importance of the 10%

Never can tell what you will learn on the internet. I just found an article about  modeling research published in 2011 by social scientists at Rensselaer Polytechnic Institute. The research demonstrates "...that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society."  According to [...]

By | June 28th, 2015|News, Social Marketing, Social Norms|Comments Off on The Importance of the 10%

“Nudging” Behavior Change Using Non-normative Statistics

I just read a fascinating study, thanks to my Google Alert for "social norms". We are often faced with the dilemma of the behavior that we want to promote is NOT normative and so does not seem appropriate for a social norms campaign, even if there is a large misperception. Let's take a hypothetical example. Suppose [...]

By | June 27th, 2015|Literature, Social Marketing, Social Norms|Comments Off on “Nudging” Behavior Change Using Non-normative Statistics

Positive Deviance

Who does well in groups where unhealthy behaviors are the norm? One frequent concern about the social norms approach is, “what if the majority of a population engages in the unhealthy behavior?” In social norms marketing, we believe that there’s always a positive norm that can be highlighted: for example, even if the majority of [...]

By | June 26th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Norms|Comments Off on Positive Deviance

An Important Review Article

Cronce and Larimer, from the University of Washington, offer a review of the efficacy of individually-focused interventions to prevent risky drinking and associated negative consequences among college students. Title Individual-focused approaches to the prevention of college student drinking Abstract Alcohol consumption is prevalent among college students and can become problematic for some. Numerous randomized controlled trials have evaluated the efficacy [...]

By | June 15th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on An Important Review Article

Alcohol Outlet Density, Norms and Alcohol Use Disorder

Using a general population sample from New York City, these researchers estimated the separate and combined effects of alcohol outlet density and perceived social norms on alcohol use disorder, controlling for confounding factors. Title The roles of outlet density and norms in alcohol use disorder Abstract Background. Alcohol outlet density and norms shape alcohol consumption. [...]

By | June 15th, 2015|Alcohol, Literature, Social Norms|Comments Off on Alcohol Outlet Density, Norms and Alcohol Use Disorder

Unplugged — European Style Prevention

Unplugged is "an effective school-based program for the prevention of substance use among adolescents" implemented in several European countries and containing a social norms component. We give you the Preface to "Eudap Final Technical Report n.1." Preface EU-Dap, the European Drug Addiction Prevention trial, is a multicenter study implemented by nine partners from seven different European [...]

By | June 15th, 2015|Alcohol, How To, Literature, Social Norms|Comments Off on Unplugged — European Style Prevention

College Students Norms Regarding Marijuana

Another presentation at the 2015 annual APHA meeting in Chicago in early November: Background: Marijuana use has increased among college students over the past decade. Of particular concern are students’ perceived social norms that encourage its use.  The study examines trends in individual characteristics, perceived peer behavior, perceived risk, campus environment, and campus policies related [...]

By | June 10th, 2015|College students, Literature, Social Norms|Comments Off on College Students Norms Regarding Marijuana

Online Normative Feedback Regarding Gambling

From the social norms research group at the University of Houston, a publication demonstrating the efficacy of a brief online intervention with at-risk gambling college students. Abstract: Objective: Social influences on gambling among adolescents and adults have been well documented and may be particularly evident among college students, who have higher rates of problem and [...]

By | June 8th, 2015|College students, Literature, Social Norms|Comments Off on Online Normative Feedback Regarding Gambling

“Social Norms Nudging”

An interesting study on the most effective way to present normative information: Abstract: People's evaluations in the domain of healthy eating are at least partly determined by the choice context. We systematically test reference level and rank-based models of relative comparisons against each other and explore their application to social norms nudging, an intervention that aims [...]

By | June 8th, 2015|Literature, Social Norms|Comments Off on “Social Norms Nudging”