Social Marketing

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Parents Who Supply Teens with Alcohol

Audience segmentation to create more effective prevention messages A recent Australian study found several clues to understand what motivates parents to provide alcohol to their underage children: They want their child to fit in with other kids They want to be the child’s “friend” as well as a parent (the “cool” parent) They see it [...]

By | March 20th, 2015|Alcohol, Literature, News, Social Marketing, Social Norms|Comments Off on Parents Who Supply Teens with Alcohol

New References That Caught Our Interest

Ah, the advantages of Google Scholar Alerts. Here are some of the articles on social norms studies (mostly alcohol and other substance use; one on water conservation) that look interesting and relevant that have come our way in the last couple of weeks by way of our Google Scholar alerts: Alcohol mixed with energy drinks [...]

By | November 13th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on New References That Caught Our Interest

Hot off the press

There’s new research publications every day on college alcohol use and other college health issues. It’s hard to keep up! Here are some new articles from our PubMed RSS feed (and beyond) that look very interesting. Apodaca, T. R., Borsari, B., Jackson, K. M., Magill, M., Longabaugh, R., Mastroleo, N. R., & Barnett, N. P. (2014). Sustain [...]

By | September 22nd, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on Hot off the press

Classic Research Studies

Classic References for Social Norms Interventions A few “must have” peer-reviewed articles related to social norms interventions, primarily with college students to reduce risky drinking.  The one that started it all: Perkins, H. W., & Berkowitz, A. D. (1986). Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education [...]

By | July 7th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on Classic Research Studies

New Literature Through June 2014

References (mostly 2013-2014, with a few older selections) Ahmed, R., Hustad, J. T., Lasalle, L., & Borsari, B. (2014). Hospitalizations for Students With an Alcohol-Related Sanction: Gender and Pregaming as Risk Factors. Journal of American College Health, 62. Alfonso, J., Hall, T. V., & Dunn, M. E. (2014). Feedback-based alcohol interventions for mandated students: an [...]

By | July 7th, 2014|Alcohol, College students, Literature, Social Marketing, Social Norms|Comments Off on New Literature Through June 2014

The Power of PIE

How do you create a great social norms marketing message? Whether it’s a poster, a social media post, or a radio spot, here’s a simple trick (compliments of Michael Haines) to crafting social norms messages that will resonate with your intended audience: Make a PIE. Positive: Focus on desired behaviors that the intended population already [...]

By | July 3rd, 2014|How To, Social Marketing, Social Norms|Comments Off on The Power of PIE