Innocent novelty or paraphernalia? Social norms marketing is a subset of social marketing, which in turn is a specialized branch of marketing. So we are interested in all things marketing, particularly when it involves alcohol, college students, the colleges themselves and delivery of alcohol in a way that tends to be unique to college students. [...]
Underage college students are very likely to drink alcohol, and many put their health and safety at risk from binge drinking. But communities can have a significant impact by raising the price of alcohol. Read or listen to NPR's story from Sept. 8, 2014
A recent study found that nearly 85% of college students of legal drinking age have provided alcohol to underage individuals, often friends or family members. The study found that legal and disciplinary consequences were likely deterrants to providing alcohol to underage users, and social norms favoring alcohol use were likely motivators. More research is needed [...]
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