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To Norm or Not To Norm…

That is the question -- to which we usually answer YES, if the norm is favorable. This small study suggests that we might need further research. Title The Role of Social Norms in Personalized Alcohol Feedback: A Dismantling Study With Emerging Adults Author Jacqueline Alfonso Abstract This study compared two Web-based alcohol programs in a sample [...]

By | June 30th, 2015|News|Comments Off on To Norm or Not To Norm…

A Study of Bullying, Perceived Norms & Bystander Behavior

As in other studies of "bystander behavior," this study found that children were more likely to intervene to stop bullying if they perceived that FEWER peers would do so. As usual, the title links to the article. Title Relations Between Actual Group Norms, Perceived Peer Behavior, and Bystander Children's Intervention to Bullying Authors Lydia R. [...]

By | June 30th, 2015|News|Comments Off on A Study of Bullying, Perceived Norms & Bystander Behavior

Ninth Annual National Conference on Health Communication, Marketing, and Media

Early Bird Registration Deadline extended to Friday, July 10, 2015 Ninth Annual National Conference on Health Communication, Marketing, and Media August 11 – 13, 2015  Hyatt Regency  Atlanta, GA  Sponsored by: The National Public Health Information Coalition   To learn more about registration for this year’s conference, click here. To make hotel reservations, click here. [...]

By | June 30th, 2015|News, Social Marketing|Comments Off on Ninth Annual National Conference on Health Communication, Marketing, and Media

The Importance of the 10%

Never can tell what you will learn on the internet. I just found an article about  modeling research published in 2011 by social scientists at Rensselaer Polytechnic Institute. The research demonstrates "...that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society."  According to [...]

By | June 28th, 2015|News, Social Marketing, Social Norms|Comments Off on The Importance of the 10%

Social Norms and Digital Addiction: Exploratory Research

From our colleagues "across the pond" comes this request for help with their exploratory research into social norms and "digital addiction": Dear colleagues, We are currently undertaking work in social norms aspects of digital addiction, lead by my colleague Dr Raian Ali. As part of this work we are conducting some exploratory studies, if you [...]

By | May 29th, 2015|News, Social Norms|Comments Off on Social Norms and Digital Addiction: Exploratory Research

“We flinch at the truth…”

"We flinch at the truth that most rapists are less likely to point a gun than to proffer a plastic cup of booze..." Nicholas Kristof, NYT Sunday Review" When the Rapist Doesn't See It As Rape. Nicholas Krisof is an op-ed columnist for the New York Times, a respected journalist and the father of college [...]

By | May 23rd, 2015|News|Comments Off on “We flinch at the truth…”

How much should we worry about powdered alcohol?

Here's some useful information about powdered alcohol (Palcohol) from Kristen Kidd Donovan, MPH, the very experienced Assistant Director of Substance Abuse Prevention for the Wellness Center at Virginia Commonwealth University: In an informal email, Kristen wrote: I spent some time this week wrapping my head around this problem, and I'm ready to cross it off [...]

By | May 22nd, 2015|Alcohol, Binge Drinking, News|Comments Off on How much should we worry about powdered alcohol?

Parents Who Supply Teens with Alcohol

Audience segmentation to create more effective prevention messages A recent Australian study found several clues to understand what motivates parents to provide alcohol to their underage children: They want their child to fit in with other kids They want to be the child’s “friend” as well as a parent (the “cool” parent) They see it [...]

By | March 20th, 2015|Alcohol, Literature, News, Social Marketing, Social Norms|Comments Off on Parents Who Supply Teens with Alcohol

Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question

Do problem drinkers self-select into fraternities and sororities? College students affiliated with Greek letter organizations (e.g., fraternities and sororities) are more likely to drink within the past month than unaffiliated students (B = 0.73, p < 0.01), according to a recent analysis of National College Health Assessment (NCHA) data (Foster et al., 2014). The question [...]

By | March 16th, 2015|Alcohol, Binge Drinking, College students, Literature, News, Social Norms|Comments Off on Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question