How To

Social Norms Message Creation Guide

Creating a high quality social norms message can be a more complex process than it seems.  Luckily, the National Social Norms Center is here to walk you through everything you need to know!  This guide provides a checklist of 9 essential features of a good social norms message. You should use this as a reference [...]

By |2020-07-17T15:08:04-04:00November 5th, 2019|How To|Comments Off on Social Norms Message Creation Guide

Sampling Demonstrations Part 4

In our final chapter of the Sampling Demonstration Series, Dr. Larry Hembroff explains how we handle the daunting scenario of samples choosing not to respond. Over the years, there has been a decline in response rates. Can we only get accurate data from large samples? What do we do when we have a low response [...]

By |2020-07-17T14:56:20-04:00September 27th, 2019|How To|Comments Off on Sampling Demonstrations Part 4

Sampling Demonstrations Part 3

Welcome to Chapter 3 of the National Social Norms Center’s informational series on sampling for your social norms campaign! In the previous chapter, you learned how to use SPSS to generate four convenience samples for the purpose of seeing how representative they were of what you already knew was true of your population.  When you [...]

By |2020-07-17T14:55:37-04:00September 26th, 2019|How To|Comments Off on Sampling Demonstrations Part 3

Sampling Demonstrations Part 2

Welcome to chapter 2 of the National Social Norms Center’s informational series on sampling for your social norms campaign!  In this chapter, you’ll learn the skills needed to generate a convenience sample using your survey data within the SPSS data analysis software.  Sometimes due to issues such as time restraints, cost, or complexity, we aren’t [...]

By |2020-07-17T14:55:03-04:00September 25th, 2019|How To|Comments Off on Sampling Demonstrations Part 2

Sampling Demonstrations Part 1

All good social norms campaigns come from good data, but how can we be so sure that we have good data? In a new four-part series, Dr. Larry Hembroff gives us the run down of good sampling techniques and how to apply this to the popular data analysis software, SPSS. In this first installment of [...]

By |2020-07-17T14:54:15-04:00September 24th, 2019|How To|Comments Off on Sampling Demonstrations Part 1

Positive Deviance

Who does well in groups where unhealthy behaviors are the norm? One frequent concern about the social norms approach is, “what if the majority of a population engages in the unhealthy behavior?” In social norms marketing, we believe that there’s always a positive norm that can be highlighted: for example, even if the majority of [...]

By |2017-04-06T16:33:03-04:00June 26th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Norms|Comments Off on Positive Deviance

Substance Use Screening Tools Database

Do you want to learn more about the population you work with? Many college health professionals want to better understand the attitudes and behaviors of the students they work with, so they can design effective interventions and social marketing campaigns. There are a huge number of existing questionnaires that are designed to measure all kinds [...]

By |2017-04-06T16:33:03-04:00June 22nd, 2015|Alcohol, College students, How To|Comments Off on Substance Use Screening Tools Database

“Positive” Or “Negative” Advertising?

We were recently challenged to address a seemingly simple question. However, as with most questions worth asking, the seeming simplicity is deceptive. Here's the question and how we addressed it. Is “positive” advertising better than “negative” advertising? To answer this question, we have to consider a number of variables, including domain, audience, focus and purpose. Domain: [...]

By |2017-04-06T16:33:04-04:00June 16th, 2015|Alcohol, College students, How To, Literature, Social Marketing|Comments Off on “Positive” Or “Negative” Advertising?

Unplugged — European Style Prevention

Unplugged is "an effective school-based program for the prevention of substance use among adolescents" implemented in several European countries and containing a social norms component. We give you the Preface to "Eudap Final Technical Report n.1." Preface EU-Dap, the European Drug Addiction Prevention trial, is a multicenter study implemented by nine partners from seven different European [...]

By |2017-04-06T16:33:05-04:00June 15th, 2015|Alcohol, How To, Literature, Social Norms|Comments Off on Unplugged — European Style Prevention
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