College students

Did the Intervention Make a Difference?

The social norms approach (SNA) to changing problematic behaviors has been in use for roughly 30 years. SNA has been applied to a variety of unhealthy behaviors (e.g., seatbelt nonuse, smoking, drinking, marijuana use, bullying, sexual assault, etc.) with diverse populations ranging from elementary school pupils to adults, administered as interventions at the personal, group, [...]

By |2024-02-14T22:34:45-05:00January 30th, 2024|Alcohol, College students, Literature, Social Norms|Comments Off on Did the Intervention Make a Difference?

NSNC in the News! Reducing High-Risk Drinking Among Students

Check out NSNC in the news about our efforts to reduce high-risk drinking among students! Study: MSU campaign helped reduce high-risk drinking among students How MSU helped reduce high-risk drinking among students Myth-busting ads cut high-risk college student drinking How MSU helped reduce high-risk drinking among students  

By |2024-02-14T22:17:34-05:00February 6th, 2020|Alcohol, College students, News, Social Norms|Comments Off on NSNC in the News! Reducing High-Risk Drinking Among Students

Let Them Be The Boss: Helping Students Make Informed Choices Through Social Norms

No one likes being told what to do. College students, especially, finding their independence for the first time, are not a fan of hearing what they should be doing. After all, everyone has the right to make a choice for themselves. So, it gets tricky when the choices we see students making turn out to [...]

By |2018-12-26T06:58:58-05:00December 26th, 2018|Alcohol, Binge Drinking, College students, Social Norms|Comments Off on Let Them Be The Boss: Helping Students Make Informed Choices Through Social Norms

Positive Deviance

Who does well in groups where unhealthy behaviors are the norm? One frequent concern about the social norms approach is, “what if the majority of a population engages in the unhealthy behavior?” In social norms marketing, we believe that there’s always a positive norm that can be highlighted: for example, even if the majority of [...]

By |2017-04-06T16:33:03-04:00June 26th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Norms|Comments Off on Positive Deviance

Epidemiology of College Health

This publication, authored by  James Turner and Adrienne Keller of the National Social Norms Institute, summarizes 3 1/2 years of data from the student health services of  universities participating in the College Health Surveillance Network. This is the first article in the college health literature to be based on epidemiology and service utilization data from multiple institutions [...]

By |2017-04-06T16:33:03-04:00June 22nd, 2015|CHSN, College students, Literature|Comments Off on Epidemiology of College Health

Substance Use Screening Tools Database

Do you want to learn more about the population you work with? Many college health professionals want to better understand the attitudes and behaviors of the students they work with, so they can design effective interventions and social marketing campaigns. There are a huge number of existing questionnaires that are designed to measure all kinds [...]

By |2017-04-06T16:33:03-04:00June 22nd, 2015|Alcohol, College students, How To|Comments Off on Substance Use Screening Tools Database

“Positive” Or “Negative” Advertising?

We were recently challenged to address a seemingly simple question. However, as with most questions worth asking, the seeming simplicity is deceptive. Here's the question and how we addressed it. Is “positive” advertising better than “negative” advertising? To answer this question, we have to consider a number of variables, including domain, audience, focus and purpose. Domain: [...]

By |2017-04-06T16:33:04-04:00June 16th, 2015|Alcohol, College students, How To, Literature, Social Marketing|Comments Off on “Positive” Or “Negative” Advertising?

An Important Review Article

Cronce and Larimer, from the University of Washington, offer a review of the efficacy of individually-focused interventions to prevent risky drinking and associated negative consequences among college students. Title Individual-focused approaches to the prevention of college student drinking Abstract Alcohol consumption is prevalent among college students and can become problematic for some. Numerous randomized controlled trials have evaluated the efficacy [...]

By |2017-04-06T16:33:05-04:00June 15th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on An Important Review Article

Perceived Lack of Control Over Live Outcomes Related to Alcohol Use

A small survey study with a convenience sample of college students. Title Control and Alcohol Problem-Recognition Among College Students Abstract Objective: This study examined negative control (i.e., perceived lack of control over life outcomes) and need for control as predictors of alcohol-problem recognition, evaluations (good/bad), and expectancies (likely/unlikely) among college students. The study also explored [...]

By |2017-04-06T16:33:05-04:00June 15th, 2015|Alcohol, College students, Literature|Comments Off on Perceived Lack of Control Over Live Outcomes Related to Alcohol Use
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