Binge Drinking

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Social Marketing Campaigns for Minimizing Alcohol Harm

Six key ingredients can increase success Social marketing uses conventional marketing tools and techniques with the aim not of making profit, but of promoting individual and group behavior changes that reap health or social benefits. There are 6 key elements in the social marketing approach that work best when used all together. A new literature [...]

By | April 6th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Marketing, Social Norms|Comments Off on Social Marketing Campaigns for Minimizing Alcohol Harm

Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question

Do problem drinkers self-select into fraternities and sororities? College students affiliated with Greek letter organizations (e.g., fraternities and sororities) are more likely to drink within the past month than unaffiliated students (B = 0.73, p < 0.01), according to a recent analysis of National College Health Assessment (NCHA) data (Foster et al., 2014). The question [...]

By | March 16th, 2015|Alcohol, Binge Drinking, College students, Literature, News, Social Norms|Comments Off on Fraternity/Sorority Association with Heavy Drinking: Chicken-Or-Egg Question

Are Efforts to Prevent Binge Drinking at College Effective? One source says NO

What will it take for college campuses to bring down the level of "binge drinking" among college students? This article in the Chronicle of Higher Education claims that current efforts are ineffective and makes the case for reframing the problem, moving from an emphasis on "education" to an emphasis on "enforcement." Read more

By | December 10th, 2014|Alcohol, Binge Drinking, College students, News|Comments Off on Are Efforts to Prevent Binge Drinking at College Effective? One source says NO

CDC: 1 of 3 Adults Drinks Excessively

College students are not the only population making the news for alcohol use. A new report by the Centers for Disease Control and Prevention found that nearly 1 in 3 adults in the U.S. drinks excessively (see definitions below). In contrast, around 1 in 30 adults meets the diagnostic criteria for alcohol dependence. Let’s put [...]

By | November 24th, 2014|Alcohol, Binge Drinking, Literature, News|Comments Off on CDC: 1 of 3 Adults Drinks Excessively