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Dynamic Norms: Our New Year’s Resolution

The New Year: Famous (or infamous) for New Year’s resolutions. For many Americans, it’s a time of change. Whether “New year, new me” means weight loss, saving money, better mental health practices, or more time with the family, many people actively make a decision to make a change that seems a little more appropriate since [...]

By |2019-01-12T22:59:54-05:00January 12th, 2019|Literature, Social Norms|Comments Off on Dynamic Norms: Our New Year’s Resolution

Let Them Be The Boss: Helping Students Make Informed Choices Through Social Norms

No one likes being told what to do. College students, especially, finding their independence for the first time, are not a fan of hearing what they should be doing. After all, everyone has the right to make a choice for themselves. So, it gets tricky when the choices we see students making turn out to [...]

By |2018-12-26T06:58:58-05:00December 26th, 2018|Alcohol, Binge Drinking, College students, Social Norms|Comments Off on Let Them Be The Boss: Helping Students Make Informed Choices Through Social Norms

5 Tips to a Successful Social Norms Campaign

Are you developing messages for a social norms campaign? Here are 5 quick tips to keep in mind when building a message. Create a brand. Norms campaigns work well when they have a recognizable brand. Consistent logos, color schemes, and post activity can help your campaign stand out and become familiar among your audience. Sometimes [...]

By |2019-08-01T17:18:49-04:00December 4th, 2018|Social Norms|Comments Off on 5 Tips to a Successful Social Norms Campaign

To Norm or Not To Norm…

That is the question -- to which we usually answer YES, if the norm is favorable. This small study suggests that we might need further research. Title The Role of Social Norms in Personalized Alcohol Feedback: A Dismantling Study With Emerging Adults Author Jacqueline Alfonso Abstract This study compared two Web-based alcohol programs in a sample [...]

By |2017-04-06T16:33:01-04:00June 30th, 2015|News|Comments Off on To Norm or Not To Norm…

A Study of Bullying, Perceived Norms & Bystander Behavior

As in other studies of "bystander behavior," this study found that children were more likely to intervene to stop bullying if they perceived that FEWER peers would do so. As usual, the title links to the article. Title Relations Between Actual Group Norms, Perceived Peer Behavior, and Bystander Children's Intervention to Bullying Authors Lydia R. [...]

By |2017-04-06T16:33:02-04:00June 30th, 2015|News|Comments Off on A Study of Bullying, Perceived Norms & Bystander Behavior

Ninth Annual National Conference on Health Communication, Marketing, and Media

Early Bird Registration Deadline extended to Friday, July 10, 2015 Ninth Annual National Conference on Health Communication, Marketing, and Media August 11 – 13, 2015  Hyatt Regency  Atlanta, GA  Sponsored by: The National Public Health Information Coalition   To learn more about registration for this year’s conference, click here. To make hotel reservations, click here. [...]

By |2017-04-06T16:33:02-04:00June 30th, 2015|News, Social Marketing|Comments Off on Ninth Annual National Conference on Health Communication, Marketing, and Media

The Importance of the 10%

Never can tell what you will learn on the internet. I just found an article about  modeling research published in 2011 by social scientists at Rensselaer Polytechnic Institute. The research demonstrates "...that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society."  According to [...]

By |2017-04-06T16:33:02-04:00June 28th, 2015|News, Social Marketing, Social Norms|Comments Off on The Importance of the 10%

“Nudging” Behavior Change Using Non-normative Statistics

I just read a fascinating study, thanks to my Google Alert for "social norms". We are often faced with the dilemma of the behavior that we want to promote is NOT normative and so does not seem appropriate for a social norms campaign, even if there is a large misperception. Let's take a hypothetical example. Suppose [...]

By |2017-04-06T16:33:02-04:00June 27th, 2015|Literature, Social Marketing, Social Norms|Comments Off on “Nudging” Behavior Change Using Non-normative Statistics

Positive Deviance

Who does well in groups where unhealthy behaviors are the norm? One frequent concern about the social norms approach is, “what if the majority of a population engages in the unhealthy behavior?” In social norms marketing, we believe that there’s always a positive norm that can be highlighted: for example, even if the majority of [...]

By |2017-04-06T16:33:03-04:00June 26th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Norms|Comments Off on Positive Deviance
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