Audience segmentation to create more effective prevention messages A recent Australian study found several clues to understand what motivates parents to provide alcohol to their underage children: They want their child to fit in with other kids They want to be the child’s “friend” as well as a parent (the “cool” parent) They see it [...]
Do problem drinkers self-select into fraternities and sororities? College students affiliated with Greek letter organizations (e.g., fraternities and sororities) are more likely to drink within the past month than unaffiliated students (B = 0.73, p < 0.01), according to a recent analysis of National College Health Assessment (NCHA) data (Foster et al., 2014). The question [...]
In the week 20 report of influenza activity on campuses in the College Health Surveillance Network, all 12 schools report 1 or more influenza-like illness cases. One school in the Northeast had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. The graphic above shows ILI visits, both [...]
In the week 19 report of influenza activity on campuses in the College Health Surveillance Network, 13 of 14 schools report 1 or more influenza-like illness cases. One school in the Northeast and two in the South had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. [...]
What makes an intervention a "social norms intervention"? [youtube=https://www.youtube.com/watch?v=4KuMY2lBykk&feature=player_profilepage] This Weight Watchers commercial is a good example of social norms marketing, because it uses most of the following inter-related elements: Working with current, accurate and relevant data about the reality and perceptions of your intended audience; Following a social marketing development process that includes members [...]
In the week 18 report of influenza activity on campuses in the College Health Surveillance Network, all 14 schools report 1 or more influenza-like illness cases. Two schools in the Northeast, two in the South, and one in the Midwest region had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region [...]
How does survey format affect college students' willingness to answer sensitive questions? Kays, K., Gathercoal, K., & Buhrow, W. (2012). Does survey format influence self-disclosure on sensitive question items?. Computers in Human Behavior, 28(1), 251-256. This study compared web-based versus paper-based survey of the National College Health Assessment (NCHA). A sample of college students rated each [...]
In the week 17 report of influenza activity on campuses in the College Health Surveillance Network, 12 of 13 schools report 1 or more influenza-like illness cases. One school in the Northeast, and three in the Southern regions had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported [...]
Heavy drinking and alcohol-related problems are reduced through BASICS program A new randomized controlled trial has found that undergraduate heavy drinkers, whether mandated or volunteer to participate in the BASICS (Brief Alcohol Screening and Intervention for College Students) program, have fewer drinks weekly and fewer alcohol-related problems, compared to a control group. Even 12 months after the intervention, [...]
In the week 16 report of influenza activity on campuses in the College Health Surveillance Network, 12 of 13 schools report 1 or more influenza-like illness cases. Four schools in the Northeast, one in the South, and two in the Midwest region had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region [...]
