AKeller

About Adrienne Keller

Adrienne Keller was Research Director of the National Social Norms Institute at the University of Virginia and is now retired. Any questions or comments can be directed to nsnc@msu.edu.

Reaching Students Where They Live: On Line

We mentioned our Google Scholar alert for "normative misperceptions" in a previous post about a paper that was interesting but not directly relevant. Here is a prime example of the opposite result from our alert: a paper that is interesting and directly relevant. From the Department of Psychiatry and Behavioral Sciences at the University of [...]

By |2017-04-06T16:33:32-04:00May 5th, 2015|Alcohol, Binge Drinking, College students, Literature, Social Norms|Comments Off on Reaching Students Where They Live: On Line

Misperceptions are a fact of life

We have a Google Scholar alert for publications related to "normative misperceptions." The results are always interesting, even though many are not relevant. We try to do blog posts on the most relevant ones. Every once in a while, there is one that is not directly relevant but that we find interesting in its own [...]

By |2017-04-06T16:33:32-04:00May 5th, 2015|Literature, Social Norms|Comments Off on Misperceptions are a fact of life

April issue of CDC’s Health Communication Science Digest

Dear colleagues, The April issue of Health Communication Science Digest (HCSD or Digest) is now available at http://www.cdc.gov/healthcommunication/ScienceDigest/index.html. This month in the Digest several authors report on health communication campaigns and/or interventions conducted using a variety of media (Antonishak, et al.; Aventin, et al.; Ayala, et al.; Eden, et al.; Hofstetter, et al.; Larsson; Perez, [...]

By |2017-04-06T16:33:33-04:00May 5th, 2015|Uncategorized|Comments Off on April issue of CDC’s Health Communication Science Digest

Bystander Skills in Risky Drinking Situations

Bystander Training for Drinking Situations among College Students How can bystanders become rescuers? Bystander training programs help give individuals skills and confidence to intervene in risky situations like sexual violence, bullying, drug overdoses, and drunk driving. However, people intervening often face dilemmas in balancing concern for the safety of others with maintaining their own social [...]

By |2017-04-06T16:33:33-04:00May 4th, 2015|Alcohol, Binge Drinking, College students, How To, Literature|Comments Off on Bystander Skills in Risky Drinking Situations

Social Marketing Campaigns for Minimizing Alcohol Harm

Six key ingredients can increase success Social marketing uses conventional marketing tools and techniques with the aim not of making profit, but of promoting individual and group behavior changes that reap health or social benefits. There are 6 key elements in the social marketing approach that work best when used all together. A new literature [...]

By |2017-04-06T16:33:33-04:00April 6th, 2015|Alcohol, Binge Drinking, College students, How To, Literature, Social Marketing, Social Norms|Comments Off on Social Marketing Campaigns for Minimizing Alcohol Harm

CHSN Flu Tracking March 28

This is the final Flu Tracking report for the 2014-2015 school year. In week 23 of influenza activity on campuses in the College Health Surveillance Network, 12 of 13 schools report 1 or more influenza-like illness cases. No schools had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had [...]

By |2017-04-06T16:33:33-04:00April 6th, 2015|CHSN, CHSN Flu Tracking|Comments Off on CHSN Flu Tracking March 28

Keys to Success: Some Personal Ideas

Adrienne Keller, Ph.D., Research Director, National Social Norms Institute I recently had the opportunity to think about what I considered the essential ingredients to reach college students about health issues. First of all, I realized that my thoughts immediately went to health education and health promotion1 rather than personal clinical information. Secondly, four thoughts came very [...]

By |2017-04-06T16:33:33-04:00March 30th, 2015|How To, Social Marketing|Comments Off on Keys to Success: Some Personal Ideas

Whole vs Part: About Audience Segmentation

Social norms marketing campaigns are often designed to reach an entire “population”: all the students in a college or school, all the members of a community, all the workers in a company. This is an efficient and effective way to address common misperceptions and begin a cultural change in regards to a health or risk [...]

By |2017-04-06T16:33:33-04:00March 30th, 2015|How To, Social Marketing, Social Norms|Comments Off on Whole vs Part: About Audience Segmentation

CHSN Flu Tracking March 21

In the week 22 report of influenza activity on campuses in the College Health Surveillance Network, all 12 schools report 1 or more influenza-like illness cases. One school in the South and one in the Midwest had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported case. The graphic above shows [...]

By |2017-04-06T16:33:34-04:00March 27th, 2015|CHSN, CHSN Flu Tracking|Comments Off on CHSN Flu Tracking March 21

CHSN Flu Tracking March 14

In the week 21 report of influenza activity on campuses in the College Health Surveillance Network, 9 of 10 schools report 1 or more influenza-like illness cases. One school in the Northeast and one in the South had a percentage of cases that crossed the threshold of a CDC defined outbreak. At least one school in each region had a reported [...]

By |2017-04-06T16:33:34-04:00March 20th, 2015|CHSN, CHSN Flu Tracking|Comments Off on CHSN Flu Tracking March 14
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