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Here,
in alphabetical order, are a number of web-based resources that provide
useful information for those using the social norms approach to promote
health and wellness.
The Alcohol Education
Project
This site, based at Hobart and William Smith Colleges, provides
an extensive collection of education and research initiatives designed
to better inform students and school and college personnel about alcohol
and other drugs and to address problems of abuse. Co-directors of the
project are Drs. H. Wesley Perkins and David Craig. Among the topics
covered are:
- Consultation/Dissemination
for Higher Education
- Secondary Education
Initiative and Support
- Social Norms
Surveys Online
- Social Norms
101 Primer
- MVP (Most Valuable
Player) Athlete Project
- Campaign to
Reduce Misperceived Norms
- Posters and Poster
Campaign
- Web-based Normative
Message Campaign
- Use of Electronic
Multimedia in a Social Norms Prevention Program
The
BACCHUS and GAMMA Peer Education Network
The BACCHUS and GAMMA Peer Education Network is an international association
of college and university-based peer education programs focusing on
alcohol abuse prevention and other student health and safety issues.
Contents of this site include:
- Network Directory
- Research and
Statistics
- Event Calendar
- Online copies
of the publication The Peer Educator
The
Behavioral Risk Factor Surveillance System (BRFSS)
The Behavioral Risk Factor Surveillance System (BRFSS) is the world’s largest, on-going telephone health survey system, tracking health conditions and risk behaviors in the United States yearly since 1984. Established in 1984 by the Centers for Disease Control and Prevention (CDC), the BRFSS is a state-based system of health surveys that collects information on health risk behaviors, preventive health practices, and health care access primarily related to chronic disease and injury. For many states, the BRFSS is the only available source of timely, accuate data on health-related behaviors.
The
Center for Substance Abuse Prevention (CSAP)
The Center for Substance Abuse Prevention (CSAP) Technical Assistance
Services to Communities is a unique federally funded program designed
to disseminate information, increase dialog, and promote community empowerment
to combat alcohol and other drug problems. The project is one component
of the CSAP Training System, which provides training and technical assistance
to professionals and volunteers working to prevent alcohol, tobacco, and
other drug problems in the communities and workplaces nationwide. The
types of assistance offered include: On-Site Technical Assistance, Off-Site
Technical Assistance, and Expert Speakers. A CSAP contact form is available
at this site.
The
Higher Education Center for Alcohol and Other Drug Prevention (HEC):
Social Norms and Social Marketing
Presents an extensive collection of information and resources on the
social norms approach and social marketing.
Contents include:
- "The
Social Norms Approach: Theory and Research," by Alan Berkowitz,
Ph.D.
- Frequently
Asked Questions about social norms and social marketing
- References
and Resources (HEC publications, web sites, etc.)
- Descriptive
listing of campuses with social norms interventions
- Discussion
of research and evaluation of Social Norms Campaigns
- Application
of the social norms approach to violence
- Description
of the Education Development Center's (EDC) Social Norms Marketing
Campaign
The
Inter-Association Task Force on Alcohol and Other Substance Abuse Issues
(IATF)
Founded in 1983 by BACCHUS of the U.S., Inc., the Inter-Association
Task Force on Alcohol and Other Substance Abuse Issues is an umbrella
organization dedicated to promoting education, prevention, research,
networking and national initiatives to help eliminate substance abuse
and the problems it causes on our college and university campuses.
Contents of this site include:
- Proclamation
against binge drinking terminology
- Model Alcohol
Policies
- Recommendations
and Guidelines Regarding Collegiate Alcohol Abuse
MOST
of Us
Most of Us is a research project in the Department of Health and Human
Development at Montana State University-Bozeman that strives to produce
social change through a variety of innovative, science-based methods.
Using social science research, technology, and marketing, its projects
achieve positive, measurable results. The MOST of Us project has achieved
statistically significant behavioral shifts among target groups with regard
to issues as diverse as seatbelt use, DUI and tobacco use prevention.
Since its creation in 1998, the MOST of Us project has established new
uses of the social norms approach. It conducted the first statewide application
of social norms marketing and initiated the use of social norms with tobacco
and seatbelt use on a wide scale.
Social Norms Research UK
The aim of Social Norms Research UK is to promote the investigation of these processes in the UK population, to establish if social norms interventions can be as succcessful as they appear to have been in the United States. Social Norms Research UK is directed by Dr. John McAlaney, Research Fellow at the London School of Hygiene and Tropical Medicine, and Dr. John McMahon, Senior Lecturer at the University of West Scotland.
Social Norms Surveys Online
This web site features online survey tools for implementing and assessing social norms evaluations.
Youth Health and Safety: the Social Norms Approach
This web site provides detailed information about gathering credible data, and the applicability of the social norms approach to an array of youth health and safety issues, such as alcohol and drug misuse, weight norms, and bullying behaviors.
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