| A wide
variety of resources are available for those who are currently engaged
in, or investigating the implementation of, a social norms project. Here
you will find more specific information as well as links to important
web-based resources. These are divided into six topical areas:
National Conferences
Information
about the upcoming or a past National Social Norms Conferences; information
is readily accessible by year in the navigation panel to the left.
The 2009 National Conference on the Social Norms Approach will be held in Minneapolis, Minnesota from July 12-14th, 2009. Please see the conference program for registration, scheduling, and lodging information, and the schedule (subject to change) for dates and times of programs.
The 2008 National Conference on the Social Norms Approach was held from
July 20 - 22, 2008, in Burlingame, California at the Hyatt Regency, San Francisco Airport. More information is available by selecting the year 2008 in the National Conferences link to the left
of this page.
Topical Bibliographies
In order to make searching for references on social norms topics easier for you, we have created this new section. In it, you will find eleven topic areas, each with a bibliography that includes selected references with abstracts, as well as website links to case studies. In general, articles chosen for inclusion reflect current research and best practices.
Data and Instruments
Information about and links to:
- The National
College Health Assessment
- Social Norms
Surveys
- High School
Surveys
- The College
Campus Survey of Alcohol and other Drug Norms
- Monitoring the
Future
- Others
Funding
Links to a number of web sites that provide information about possible
funding sources. They include:
- Centers for
Disease Control
- National Institute
on Alcohol Abuse and Alcoholism (NIAAA)
- National Institutes
of Health
- Safe and Drug-Free
Schools Program
Guide Book
A guide for practitioners who are implementing social norms projects,
with resources and advice on generating news coverage and shifting the
public debate on issues of health and safety
The Main
Frame
This comprehensive, step-by-step manual was designed specifically for those who want to use the social norms approach to address school-age and community-wide issues, and it provides both the theoretical and practical information to do so effectively, and with fidelity to the model. As such, it will be a valuable resource for anyone involved in such an effort —be they community members, school administrators and staff, or health promotion professionals.
Social Norms Model and Evaluation Tools
These materials were developed at NSNI as working tools, primarily to assist colleges and universities which are conducting social norms marketing interventions to reduce the adverse consequences associated with high risk alcohol consumption. Since many colleges and universities participate in the National College Health Assessment (NCHA), this model and evaluation tool uses questions in the NCHA as examples of available relevant information.
The model and the assessment tools, although written in terms of social norms marketing campaigns directed toward alcohol consumption, can be adapted for other issues. Please contact us at NSNI if you would like assistance in adapting this material for other social norms marketing interventions.
Web
Sites
A number of web-based resources with useful information for those using
the social norms approach. They include:
- The Alcohol
Education Project
- The BACCHUS
and GAMMA Peer Education Network
- Behavioral Risk Factor Surveillance System (BRFSS)
- The Center for
Substance Abuse Prevention (CSAP)
- The Higher Education
Center for Alcohol and Other Drug Prevention: Social Norms and Social
Marketing
- Inter-Association Task Force
- Montana Most
of Us
- Social Norms
Research UK
- Social Norms
Surveys Online
- Youth Health and Safety: the Social Norms Approach
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