Guide to Marketing Social Norms for Health Promotion in Schools and Communities

This comprehensive, step-by-step manual was designed specifically for those who want to use the social norms approach to address school-age and community-wide issues. It provides both the theoretical and practical information to do so effectively, and with fidelity to the model. It is a valuable resource for anyone involved in such an effort -- community members, school administrators and staff, or health promotion professionals.

The contents of the guidebook include:

• Initial Planning
• Data Collection
• Strategy Development
• Implementation
• Evaluation
• Sample "Survey of Student Norms"

Click here for the latest version of the guidebook, complete with graphics.